Hesitation matters

Themed ‘Making the World a Better Place’, the 2021 Neuromarketing Series brings you insights, inspiration, and engagement - from neuro -and behavioral science- to face the challenges of purpose-driven marketing and business.

In this free video, Nick Saxby & Dorota Reykowska observe the impact of uncertainty during covid-19 from a global perspective.
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Is the climate-change only for penguins?

Themed ‘Making the World a Better Place’, the 2021 Neuromarketing Series brings you insights, inspiration, and engagement - from neuro -and behavioral science- to face the challenges of purpose-driven marketing and business.

In this video, Eda Ocak presents how this research helped to find the most triggering climate change message in terms of visual and semantic representation. Printed ad alternatives that represent climate change with altering tenses, pronouns, messages, and visuals were tested to understand common unconscious patterns behind the behavior-changing approach to climate messages. This study was a crucial part of the most comprehensive climate change project in Turkey that is supported by the European Union. A related peer-reviewed academic paper was published in the International Journal of Global Warming in 2019, June.

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Corporate members of the Neuromarketing Science & Business Association (NMSBA) have unlimited access to the Neuromarketing Series and Neuromarketing World Forum database of over 90 neuromarketing presentations, sign up today » 
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Man men or sad men

Is advertising pressing the right emotional buttons? In this video Graham Page will share the following:
  • How advertisers have become better at telling emotionally powerful stories, but not all advertisers use emotions effectively
  • The rise in negative emotions and how consumer responses to ads have become more polarized
  • The most effective approaches to advertising that resonate with consumers during the COVID-19 pandemic
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How to nudge consumers towards healthier, more sustainable diets

There is overwhelming evidence that current diets are impacting the planet and diets must change in order to sustainably feed a global population. The Institute of Grocery Distribution (IGD) partnered with Walnut to discover how to nudge this human behavior. In this video, Andreea Tarasescu will share
  • How to better understand behavior and motivations through a blend of methodologies applying neuro- and behavioral science
  • How to drive behavioral change even when it comes to complex and personal behaviors like eating
Missed this video?
Corporate members of the Neuromarketing Science & Business Association (NMSBA) have unlimited access to the Neuromarketing Series and Neuromarketing World Forum database of over 90 neuromarketing presentations, sign up today » 
Read more

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