Cat Videos No Longer Do The Trick

By creating video content, you only have about 10 seconds to make a strong impression. How can you make the most out of these few valuable seconds? In this practical video, Chloe Romero shares actionable tips on creating captivating content. Watch in now and learn why an effective video is worth a 1.8 million words

This presentation is freely available until November 5. Review the full agenda for the upcoming episodes.
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Future-Proof Your Customer Experience

New customers are great, but loyal customers are even better! In this insightful and practical episode of the neuromarketing 2020 series Roger Dooley, author of the bestsellers 'Friction' and 'Brainfluence' argues that bad customer experience is a bigger business problem than bad advertising.

This presentation is freely available until October 22. Review the full agenda for the upcoming episodes.

Missed out? Corporate members of the Neuromarketing Science & Business Association have unlimited access to the Neuromarketing World Forum database of 94 neuromarketing presentations, sign up today »
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Measuring System 1 & 2

How to measure System 1 and System 2 thinking?

In this episode of the neuromarketing 2020 series, Manuel Garcia-Garcia, Global Lead of Neuroscience at Ipsos, talks about consumer decision making, and the fact that system 1 and system 2 thinking is more fluid than that it's often interpreted. He also discusses neuroscience methodology that helps to measure the full scale of consumer decision making.

Manuel Garcia-Garcia presents:

  • Dynamic Decision Making
  • Complementary Role of Neurophysiological Channels
  • Integrated Real-Life Measurement of Arousal to Evaluate Media Content

This presentation was freely available until October 8.  Review the full agenda for the upcoming episodes.

Missed out? Corporate members of the Neuromarketing Science & Business Association have unlimited access to the Neuromarketing World Forum database of 94 neuromarketing presentations, sign up today »

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The Value of Being Top of Mind

In this first episode of the neuromarketing 2020 series, professor Ming Hsu answers a seemingly obvious question for serious marketers: the importance of being top of mind.

Ming Hsu:

  • Presents the value of being top of mind
  • Clarifies the fact of how brand equity is being underestimated and
  • Explains how you can go from memory measures to more accurate measures of actual choices

This presentation was freely available until September 25. Missed out?  NMSBA corporate and corporate vendor members have unlimited access to all presentations, join now » 

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Free videos on neuromarketing

In the next months, we will share some unique and fresh content in the form of video presentations. The videos will be online and freely available for a period of two weeks. So stay tuned! (sign up for our e-mail newsletter to receive reminders)

If you missed out or cannot wait that long, corporate members of the Neuromarketing Science & Business Association (NMSBA) have free and all-time access to the videos below and 94 videos of previous Neuromarketing World Forum editions!
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