Connecting the Dots Between Science, Agency Work and Industry

In this presentation, Gesa Lischka talks about what you should focus on when rebranding. She does this by showing a case study of a tea brand. Through conducting 3 different experiments they found out what the important brand codes were and that you should never change them all at once. Find out more about brand codes and how to use them in the video!
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The Science of Knowing What Economists are Wrong About

In this presentation, Rory Sutherland talks about certain misconceptions that
economists have. For example, that a lower price will always increase sales, however, psychologists found that this can make people suspicious and actually decrease sales. Rory explains more of these counterintuitive decisions and how this can improve your results.
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Shorter Better Cheaper Ads

In this presentation Marianne McLaughlin (New Balance) & Matthew Cottle (Nielsen Consumer Neuroscience) talk about how incorporating EEG in the creative process can improve your ad. They measured consumer engagement through EEG and found a way to make the ad shorter, but also more effective. 
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Bridging the Academia-Industry Gap

Why does the academia-industry gap exist? And can we do something about it?

In this presentation, Carolyn Yoon argues that there is not enough open dialogue between academia and the industry. Even though the goals don't always align she thinks that they might be able to learn a lot from each other. Because academia have specific knowledge and talent and the industry has a lot of data and often more funding.
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What insights can and cannot be gleaned from neurosience

Can neuroscience do a better job of measuring purchase intent/liking/brand perception than your current research?

In this presentation, Brendan Murray points out that some neuromarketing terminology (subconscious thinking, system 1, system 2) is widely misunderstood and outlines a linear model - for a clearer and more accurate understanding of how people are making decisions.
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