Man men or sad men
Is advertising pressing the right emotional buttons? In this video Graham Page will share the following:
- How advertisers have become better at telling emotionally powerful stories, but not all advertisers use emotions effectively
- The rise in negative emotions and how consumer responses to ads have become more polarized
- The most effective approaches to advertising that resonate with consumers during the COVID-19 pandemic
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Corporate members of the Neuromarketing Science & Business Association (NMSBA) have unlimited access to the Neuromarketing Series and Neuromarketing World Forum database of over 90 neuromarketing presentations, sign up today »
Corporate members of the Neuromarketing Science & Business Association (NMSBA) have unlimited access to the Neuromarketing Series and Neuromarketing World Forum database of over 90 neuromarketing presentations, sign up today »
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