Wednesday, March 20, 2024 | Hollywood Roosevelt Hotel, Los Angeles
« Pre-conference Activities
» Conference Day 2
| 08:00 am | Registration |
| 08:30 am |
Welcome to the Neuromarketing Capital of the World Carla Nagel, Executive Director, Neuromarketing Science & Business Association Welcome by the Master of Ceremonies: Elissa Moses, CEO, BrainGroup Global |
| STORYTELLING – the neuro narrative | |
| 08:45 am | Mirror, Mirror on the Wall: How Media Narratives Shape Our Self-Concept • How the 'self' is a crucial factor in behavior and decision-making • The neuroscientific and psychological foundations of the self-concept • Using a new 'self' construct to determine TV ad's success Ashraf Vahed, Engineer and Researcher, Neural Sense |
| 09:15 am | Unraveling the Cognitive Mechanics of News across Life Stages and Cultures • Analyze cultural impact on decision-making to predict consumer reactions better • Explore how psychological factors that lead to believing news • Utilize emotional and rational dynamics to gain insights into consumer behavior Steeven Ye, Global Science Organization, Ipsos |
| 09:45 am | Marketing and Storytelling in 2024: Look at Me • Explore hyper-personalization impact in modern marketing strategies • Authentic self-produced content, why the brain enjoys this and the opportunities for brands • Seven storytelling lessons from neuroscience Speaker to be announced |
| 10:15 am | Morning Break |
| MARKET RESEARCH – attention measures and prediction | |
| 10:45 am | Attention Measures - Biosensor Research in the One and the Many • Individual differences in EEG, eye-tracking, heart rate, and skin conductance data • Opportunities in segmenting based on physiological differences • New research on the group's synchronized responses when exposed to ads Jessica Wilson, Global Technical Director, iMotions |
| 11:15 am | Unveiling the Consumer Mind: How Collectivism Creates Personalization • Discover how AI, ML, and neuroscience tap into the collective mind • Use predictive models to revolutionize marketing strategies • Predict behavior and find common interests for more impactful campaigns Thomas Z. Ramsøy, CEO and Founder, Neurons Inc |
| 11:45 am | Measuring the Right Kind of Attention • Learn how integrating eye-tracking with emotion AI advances attention measurement in advertising • Understand the distinction between passive attention and being engaged by it • A deep dive into attention measurements and sales prediction Graham Page, Global Managing Director, Media Analytics, Affectiva (a Smart Eye Company) |
| 12:15 pm | Lunch break |
| DESIGN - neuro optimization | |
| 1:30 pm |
Capturing Engagement: Eye-Tracking for Image Optimization in Higher Ed Marketing • The art and science of image optimization using webcam eye-tracking • Dive into the methodology behind eye-tracking for authentic marketing insights. • A sneak peek at fresh, ongoing research with interactive visual data displays Tim Holmes (alias Dr Eye-Tracking), Independent Neuroscientist, Researcher, Educator |
| 2:00 pm |
Beyond Color: Embracing Diversity in Advertising Imagery
• Latest neuroscience research on the effect of luminance and smiles of Black American models in static advertising. • How implicit reactions and explicit attitudes toward diversity shape consumer responses • Practical knowledge on creating inclusive ad campaigns that resonate across demographics Deepak Varma, Global Head of Neuroscience Insights - North America, Kantar |
| 2:30 pm |
Coffee break
|
| OPINION - neuro experts | |
| 3:00 pm | Panel Discussion: The Future of Neuromarketing Explore the evolution of neuromarketing and its transformative impact on understanding consumer behavior and gain insights into the future of market research and marketing strategies. Graham Page, Global Managing Director, Media Analytics at Affectiva (a Smart Eye Company) Thomas Z. Ramsøy, CEO and Founder, Neurons Inc Brian Knutson, Professor of Psychology and Neuroscience, Stanford University |
| PREDICTING - neuro validation | |
| 3:30 pm | Predicting Sales With Neuromarketing – When Does it Add Value? • Discover how integrating neuroscience data can enhance the accuracy of market predictions • Understand the comparative value of traditional market data, consumer surveys, incentivized purchasing, and fMRI data in sales forecasting. • Learn how managers can leverage a blend of observable and neuroscientific data to improve predictions and drive product sales. Hilke Plassmann, Professor of Decision Neuroscience, INSEAD |
| 4:00 pm | Neuromarketing EXPO Sponsored sessions - presenting the latest neuromarketing technologies |
| 5:15 pm | Wrap-up of the day by Master of Ceremonies Elissa Moses, CEO, BrainGroup Global |
| 5:30 pm | Networking Drinks |
| 7:00 pm | AdNeuro Conference Dinner at the renowned Yamashiro restaurant in the Hollywood Hills. (included if you book your conference ticket before January 1st) |
» Conference Day 2
