The Science of Knowing What Economists are Wrong About
In this presentation, Rory Sutherland talks about certain misconceptions that
economists have. For example, that a lower price will always increase sales, however, psychologists found that this can make people suspicious and actually decrease sales. Rory explains more of these counterintuitive decisions and how this can improve your results.
economists have. For example, that a lower price will always increase sales, however, psychologists found that this can make people suspicious and actually decrease sales. Rory explains more of these counterintuitive decisions and how this can improve your results.
This presentation is no longer available for free.
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