The Value of Being Top of Mind
In this first episode of the neuromarketing 2020 series, professor Ming Hsu answers a seemingly obvious question for serious marketers: the importance of being top of mind.
Ming Hsu:
- Presents the value of being top of mind
- Clarifies the fact of how brand equity is being underestimated and
- Explains how you can go from memory measures to more accurate measures of actual choices
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