Stanford's Professor of Psychology and Neuroscience, Brian Knutson, will be on stage of the 11th edition of the Neuromarketing World Forum in LA, March 19-21, 2024
He will talk about neuroforcasting, a new area that combines brain science and market forecasting. Recent improvements in brain imaging technology have made it possible to understand individual choices by studying brain activity.
In Brian Knutson's talk, you will learn:
- How fMRI research can predict individual and aggregate choices.
- That neural data forecasts can outperform behavioral data from the same sample.
- When and why neuroforecasts outperform traditional forecasts.
Join (and meet!) Brian Knutson at the 11th Neuromarketing World Forum, March 19-21.
Remmember: two (2) exclusive networking opportunities * are free-of-charge when registered before January 1.
Take advantage of these free dinners and register today!