The Ironman Case

Creating Brand Obsession Using Behavioral Science
Building brand awareness and loyalty are crucial, but how do you build a true long-term relationship with your customers. Phil McGee shows how the Ironman brand (long-distance triathlon races) applied a lot of great behavioral principles: 
This presentation is freely available until December 3. Review the full agenda for the upcoming episodes.
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fPQgvquNBkwM keSrCyJTQbuFiB · November 27, 2020
EHanRevjZUkGoK WJTVyuERjc · November 27, 2020