The Ironman Case
Creating Brand Obsession Using Behavioral Science
Building brand awareness and loyalty are crucial, but how do you build a true long-term relationship with your customers. Phil McGee shows how the Ironman brand (long-distance triathlon races) applied a lot of great behavioral principles:
This presentation was freely available until December 3. Review the full agenda for the upcoming episodes.
Building brand awareness and loyalty are crucial, but how do you build a true long-term relationship with your customers. Phil McGee shows how the Ironman brand (long-distance triathlon races) applied a lot of great behavioral principles:
This presentation was freely available until December 3. Review the full agenda for the upcoming episodes.
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