The Use of Neuromarketing in Business

Since the 1990s, neuromarketing has intrigued marketers who knew that what people say about ads isn’t necessarily how they really think or feel. Researchers tried to address this by measuring brain waves, performing magnetic resonance imaging on brains and studying everything from sweat and heart rates to eye movements and fleeting facial expressions.
Visitors of last year's Neuromarketing World Forum share how they use neuromarketing in practice:

The Neuromarketing World Forum travels around the globe. The 2020 edition takes place in Los Angeles, April 1-3. Early bird discounts are available until February 10. Register now »

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AdkYnbqcoSlQ sBWJPfpYUmwbSdGi · February 12, 2020
YdHqUDIe zpxoMujyNvdGwgE · February 12, 2020