Shorter Better Cheaper Ads

In this presentation Marianne McLaughlin (New Balance) & Matthew Cottle (Nielsen Consumer Neuroscience) talk about how incorporating EEG in the creative process can improve your ad. They measured consumer engagement through EEG and found a way to make the ad shorter, but also more effective. 
This presentation is freely available until October 13 
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TrKvJYaz jTqPKYCOLidDsM · September 16, 2021
peniyYdh LKIUoDGyfZX · September 16, 2021