Emotions drive customer behavior, but respondents have a hard time to turn emotions into words. This talk is about a validated image set that can be used in associative tests to map emotions "The use of images isn't new in market research, but up until now, the interpretation of the linked emotion was totally subjective to the interpretation of the researcher". Watch this presentation of Elissa Moses and Matthew Tullman, on the dataset, the scientific base, and the application of the tool in practice.

This presentation was freely available until December 17. 

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