New Presenter: Meet Jason Jacobson

Jason Jacobson, Senior Director of Consumer Insights at Sekisui House, will share best practices when adding neuromarketing and behavioral science to your business. He gives tips on how to get support from your organization, choose the right methods for neuromarketing, and integrate the data with existing methodologies.

In this session, you will learn:

1. Overcome integration challenges
Explore practical solutions to navigate the challenges of integrating neuromarketing and behavioral science methodologies.
2. Secure Organizational Buy-In
Gain actionable insights into securing buy-in and fostering widespread adoption within your organization.
3. Master Strategic Packaging
Discover proven frameworks for effective packaging and implementing neuromarketing strategies, ensuring seamless integration into your organizational practices.

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