What insights can and cannot be gleaned from neurosience
Can neuroscience do a better job of measuring purchase intent/liking/brand perception than your current research?
In this presentation, Brendan Murray points out that some neuromarketing terminology (subconscious thinking, system 1, system 2) is widely misunderstood and outlines a linear model - for a clearer and more accurate understanding of how people are making decisions.
In this presentation, Brendan Murray points out that some neuromarketing terminology (subconscious thinking, system 1, system 2) is widely misunderstood and outlines a linear model - for a clearer and more accurate understanding of how people are making decisions.
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Corporate members of the Neuromarketing Science & Business Association (NMSBA) have unlimited access to our video database of 100+ neuromarketing presentations and the largest neuromarketing article archive in the world, sign up today »
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