What insights can and cannot be gleaned from neurosience

Can neuroscience do a better job of measuring purchase intent/liking/brand perception than your current research?

In this presentation, Brendan Murray points out that some neuromarketing terminology (subconscious thinking, system 1, system 2) is widely misunderstood and outlines a linear model - for a clearer and more accurate understanding of how people are making decisions.

This presentation is freely available until August 10

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FqJCyaDRH OCWusVfajIdq · July 21, 2021
GyUDwQdYVaLgp RHWTOacu · July 21, 2021
YitWrzHfLwlsugXF gRMzGCnslqDWwA · July 23, 2021
ilmRkKgoQOfbcaAe gHuQnjNiwfekCYPU · July 23, 2021