Despite the amazing research to reveal what consumers think and feel, the real (and somewhat puzzling) challenge has been: applying what we know. Neuromarketers are often left wondering, ‘How do we create and change implicit thoughts and feelings in ways that produce the behavior we seek?’

In his contribution to the 2020 Neuromarketing Series, Paul Conner addresses this question, as he offers the latest insights on how behavioral scientists are finding ways to shape implicit thoughts and feelings.