Predictions that Perform Attention Metrics for YouTube
In an era where attention metrics are rapidly supplanting traditional media metrics, a groundbreaking collaboration with Google applies machine learning to make neuromarketing scalable, efficient, and more insightful than ever. Drawing parallels to The Attention Council's findings, Coen Olde Olthof demonstrates the real-world efficacy and broad implications of attention-based strategies.
He will discuss how paying attention to attention metrics is becoming more important in digital media. This talk concerns the shift to using attention metrics instead of old ways of measuring media success. It will show real examples of how these new methods make a difference.
You'll learn:
• Why attention metrics are becoming key in digital media
• How machine learning helps make neuromarketing bigger and better
• Real examples of the impact of attention metrics
See the full agenda for March 20
See the full agenda for March 21
Register now »
In an era where attention metrics are rapidly supplanting traditional media metrics, a groundbreaking collaboration with Google applies machine learning to make neuromarketing scalable, efficient, and more insightful than ever. Drawing parallels to The Attention Council's findings, Coen Olde Olthof demonstrates the real-world efficacy and broad implications of attention-based strategies.
He will discuss how paying attention to attention metrics is becoming more important in digital media. This talk concerns the shift to using attention metrics instead of old ways of measuring media success. It will show real examples of how these new methods make a difference.
You'll learn:
• Why attention metrics are becoming key in digital media
• How machine learning helps make neuromarketing bigger and better
• Real examples of the impact of attention metrics
See the full agenda for March 20
See the full agenda for March 21
Register now »