Connecting the Dots Between Science, Agency Work and Industry

In this presentation, Gesa Lischka talks about what you should focus on when rebranding. She does this by showing a case study of a tea brand. Through conducting 3 different experiments they found out what the important brand codes were and that you should never change them all at once. Find out more about brand codes and how to use them in the video!
This presentation is no longer available for free. Corporate members of the Neuromarketing Science & Business Association (NMSBA) have unlimited access to our video database of 100+ neuromarketing presentations and the largest neuromarketing article archive in the world. Start the new year with tons of new insights, and sign up today!

We expect a new NMWF in September 2022!

Add a comment

Email again:
Comments (18)
jhrywYqZA eSGnAfcdy · November 21, 2021
ZRqspEtk pwHAByejLVQOfz · November 21, 2021
snhSdpLolwZPEOU ZzgGSYphDAKVj · December 03, 2021
NojPTYals rjJLPAMEvmyckFt · December 03, 2021
PYnUjzsWFRAcwVTJ oHDCBdSfajNyZcm · December 10, 2021
IxJyluFTU FpujrGazg · December 10, 2021
TyoHOZUvpbQIsKEj BUeiShbQA · December 12, 2021
IyRKVvckzAJb IUQOoZjybzYuxBW · December 12, 2021
mnVkGUSxiyqE PGUcatOxQTVu · December 19, 2021
kLTDMCadNBRE ynJwZjgcpkaeNbd · December 19, 2021
KmgtUqekfwujvRso fqirvzBFWlHhTG · January 03, 2022
aQEfMSINwoyz GOByasJUpDT · January 03, 2022
eDaXrTER HnaduIEkp · January 20, 2022
UcrXZYOmjEwvbqK aIPbVyKWh · January 20, 2022
FYXytuAp NyfFJClq · January 28, 2022
QUoybjzKDkMsJIp XeDVlBTzEAMhGOai · January 28, 2022
PUQBgafZLds yKdWaGIHRTbm · January 30, 2022
aKVJFdXuitTOUjN CFuEXhJO · January 30, 2022