Pre-conference activities NMWF 2020 - Wednesday, April 1
- Pre-conference workshop 'Introduction to Neuromarketing'
- NMSBA member meeting
- Opening dinner
• Keynote lecture by Antonio Damasio
• Neuromarketing in branded content & entertainment
• Innovations in neuromarketing
Business and networking
• Find the right vendors: expo program (16:35 - 17:50)
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Conference dinner
Neuromarketing World Forum - Friday, April 3
• The science behind consumer decision making
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From neuroscience to actionable tactics
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Memory, branding, and being top of mind