This was the original agenda for 2020 - but we needed to cancel all face-to-face meetings.
- Pre-conference workshop 'Introduction to Neuromarketing'
- NMSBA member meeting
- Opening dinner
• Keynote lecture by Antonio Damasio
• Neuromarketing in branded content & entertainment
• Innovations in neuromarketing
Business and networking
• Find the right vendors: expo program (16:35 - 17:50)
• Conference dinner
Neuromarketing World Forum - Day 2
• The science behind consumer decision making
• From neuroscience to actionable tactics
• Memory, branding, and being top of mind