Below is the outline of the agenda last year's edition to give you an idea of the content. We will announce the Hollywood agenda in November 2023.
Pre-conference activities
- Pre-conference workshop 'Introduction to Neuromarketing'
- Berlin Retail Safari **
- Opening dinner **
Day 1 Neuromarketing World Forum
- Fresh talks (neuro vs machine learning, purpose marketing, and neuro loyalty)
- Consumer behavior client panel
- How to use neuromarketing in practices (business case on improving the performance of a specialty cheese category)
- Neuromarketing Expo with the latest neuromarketing technology
- Dinner at Berlin's Fernsehturm **
Day 2 Neuromarketing World Forum
- Neuro talks about biases, the metaverse, moods, and senses
- Applying neurolessons in new campaigns and communications
- Bye-bye drinks and announcement of the 2023 destination
*
Speakers and topics are subject to change
** Limited number of delegates possible (when sold out, it will be announced here)
