Leveraging Neuroscience to Encourage Green Consumption and other Pro-Environmental Behaviors

Learn the key psychological/conceptual frameworks that researchers have used to describe and predict the formation of “green purchase intent”.
In this first video of the 'Neuromarketing Series 2021' Michael E. Smith, author of the forthcoming book 'Inspiring Green Consumer Choices' (2021) will discuss the best practices for implementing marketing strategies and communications that can succeed in overcoming barriers and successfully shape pro-environmental marketplace behaviors in diverse consumer audience segments.
This presentation is freely available until February 18.

Corporate members of the Neuromarketing Science & Business Association (NMSBA) have unlimited access to the Neuromarketing Series and Neuromarketing World Forum database of 103 neuromarketing presentations, sign up today »

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vDgmJVcBXEMFZq WebiSJRTXagF · February 10, 2021
pPONLDhqURKSIzCx iaKfnVFIBeUdqX · February 10, 2021
vXLaSmEyC zLDdmTaeq · February 13, 2021
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pPKHchoJrWSufaxL IKxeXkndwQt · February 22, 2021
RyPsjoNXx faxmsTuOF · February 22, 2021