Thursday, March 21, 2024 | Hollywood Roosevelt Hotel, Los Angeles
« Pre-conference Activities
« Conference Day 1
| 8:30 am | Registration |
| 9:00 am | Welcome back by the Master of Ceremonies
Elissa Moses, CEO, BrainGroup Global |
| CONSUMER INTERPRETATION - neuro authenticity | |
| 9:15 am | I'm Only Human (Maybe) • Advantages and disadvantages of replacing human voices with AI voices in ads • The potential impact of regulations that may require disclosure when AI voices are used and how that disclosure might affect ad effectiveness • Creating a more sonically diverse world where DEI is heard, not just seen Steve Keller, Sonic Strategy Director, Studio Resonate |
| 09:45 am | Chatbots and Voicebots: An Opportunity for Customer Micro Deep Dives • Learn to decode consumer intent through AI chatbot interactions. • Utilize chatbot data to uncover hidden consumer needs. • Craft actionable metrics from chatbot-consumer conversation insights. Ahmed Bouzid, Founder and CEO, Witlingo |
| 10:15 am |
Copycat Brands in the Brain • Understand neuroscientific methods assessing consumer mindsets towards brands and copycat brands • Explore neuroscience's role in interpreting intellectual property disputes • Examine legal applications of observed consumer perceptual insights Ming Hsu, Associate Professor William J. Halford Chair of Marketing Haas School of Business Helen Wills Neuroscience Institute University of California, Berkeley |
| 10:45 am | Morning Break |
| AI AND NEUROMARKETING | |
| 11:15 am | The Opportunities and Limitations of AI-based Approaches to Neuromarketing • Identify AI's potential and constraints in neuromarketing applications • Learn to construct AI models with precise marketing objectives • Recognize limits of visual attention as an AI metric Amy Rask, COO, MediaScience |
| 11:45 am | Ethical AI Data Capture and the Monetization of Biometric Datasets • Explore biometric data use in AI model training • Ethical data usage, consent, and monetization • Examine the socioeconomic impacts of biometric data monetization Morgan Jones, Founder and Chief Data Scientist, G-Data |
| 12:15 pm | Predictions that Perform. Attention Metrics for YouTube • Grasp the shift to attention metrics in digital media • Discover machine learning's role in scalable neuromarketing • Assess case studies on attention metrics' real-world impact Coen Olde Olthof, Founder, Junbi.ai |
| 12:45 pm | Lunch Break |
| NEUROMARKETING NEWS – research setup and findings | |
| 02:15 pm | Beyond Randomization: Uncovering Order Effects in Product Testing • How randomization can result in unwanted order effects in prototype testing • Practical case study on emotional and multi-sensorial response to several P&G prototypes Sandra Murphy, Director of Neuroscience, NielsenIQ BASES |
| 02:45 pm | Lessons Learned from a Neuroscience Perspective on the Luxury Segment • Understand motivational drivers in luxury consumer behavior. • Apply neuroscience for insights in small, distinct segments. • Enhance neuromarketing effectiveness with customer-specific motivational knowledge. Benny Briesemeister, Scientific Lead, Deloitte Neuroscience Institute, Germany, Professor for Psychology, IU International University, Caroline Grauel, Senior Consultant, Deloitte Neuroscience Institute |
| 03:15 pm | Afternoon Break |
| MARKET RELEVANCE & APPLICATIONS - neuromarketing and beyond | |
| 03:45 pm | Neuroforecasting: A Case for the Market Relevance of Neuroeconomics • fMRI researchers can now not only predict individual choice, but also forecast aggregate choice (out of sample). • In several cases, neural data forecasts can outperform behavioral data from the same sample. • New frontiers include understanding when neuroforecasts can outperform traditional forecasts and why Brian Knutson, Professor of Psychology and Neuroscience, Stanford University |
| 4:15 pm | The Rapidly Expanding Practical Implications of Modern Neuroscience • Learn how neuroscience advancements enhance brain performance • Explore practical applications of neuroscience in various fields • Understand commercial and societal impacts of neuroperformance industry David Bach, Founder, Optios |
| 4:45 pm | Announcement of the 2025 Neuromarketing World Forum Location Carla Nagel, Executive Director, NMSBA |
| 5:00 pm | Networking Drinks |
« Conference Day 1