How to measure System 1 and System 2 thinking?

In this episode of the neuromarketing 2020 series, Manuel Garcia-Garcia, Global Lead of Neuroscience at Ipsos, talks about consumer decision making, and the fact that system 1 and system 2 thinking is more fluid than that it's often interpreted. He also discusses neuroscience methodology that helps to measure the full scale of consumer decision making.

Manuel Garcia-Garcia presents:

• Dynamic Decision Making
• Complementary Role of Neurophysiological Channels
• Integrated Real-Life Measurement of Arousal to Evaluate Media Content

This presentation was freely available until October 8.  Review the full agenda for the upcoming episodes.

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