The Neural Mechanisms Behind Engagement

What makes us remember that scene from Pulp Fiction? How much engagement does a jury member on The Voice evoke? And how do you know well your commercial is triggering engagement?

In this episode of the Neuromarketing Series, Roeland Dietvorst presents key findings of  EEG and fMRI research projects, providing researchers and marketers with a better neuro understanding of engagement.
This presentation is freely available until January 21. Review the full agenda for the upcoming episodes.

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FoUrAbkRwxXgsGM agjPUFiHQf · January 11, 2021
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