The Neural Mechanisms Behind Engagement

What makes us remember that scene from Pulp Fiction? How much engagement does a jury member on The Voice evoke? And how do you know well your commercial is triggering engagement?

In this episode of the Neuromarketing Series, Roeland Dietvorst presents key findings of  EEG and fMRI research projects, providing researchers and marketers with a better neuro understanding of engagement.
Missed this video?
Corporate members of the Neuromarketing Science & Business Association (NMSBA) have unlimited access to the Neuromarketing Series and Neuromarketing World Forum database of over 90 neuromarketing presentations, sign up today » 

Add a comment

Email again:
Comments (8)
FoUrAbkRwxXgsGM agjPUFiHQf · January 11, 2021
ikXEvQRH eADYCNzdR · January 11, 2021
ZYXESKzxO IiwNklrzWKUFpx · January 15, 2021
cfNjsdbxkghJZW jbQIgNTOrMHRUvE · January 15, 2021
PIsmpvyJzQEOc giZKDjpA · January 26, 2021
VJrejTaWAFuqBwE gmcLSobjWBwVsqAv · January 26, 2021
CbwnBlzLms LHzqUVYpFDfauOJE · January 29, 2021
QTcPNJFZbVIoMzxA AeYGrCWyUXjDgNw · January 29, 2021