What Makes a Good Motivating Narrative

What are the concepts of right and wrong? And how do moral foundations influence the engagement in the storyline? In this last episode of the Neuromarketing 2020 series, Rene Weber and Frederic R. Hopp of the Media Neuroscience Lab present a computational model that uses moral analysis as a scientific foundation to predict audience behavior. This video is freely available until February 3.
Missed this video?
Corporate members of the Neuromarketing Science & Business Association (NMSBA) have unlimited access to the Neuromarketing Series and Neuromarketing World Forum database of over 90 neuromarketing presentations, sign up today » 

Add a comment

Email again:
Comments (5)
xkVCJAMOQXwZyf fUiFqBXGcM · January 26, 2021
ukbIQHgoaW XfzaBgwxhAGsuCR · January 26, 2021
AGojcMpugsKvy waGcmjNLvfOJqlA · January 29, 2021
kSeHxTLWEcgQy LrsYRSDTFh · January 29, 2021
ReMzotQDWSZdIGr ZtTUbzKrmJLguX · February 10, 2021