Neuromarketing 2020 Series

Free Videos on Neuromarketing
In the next months, we will share some unique and fresh content in the form of video presentations. The videos will be online and freely available for a period of two weeks. So stay tuned! (sign up for our e-mail newsletter to receive reminders)

If you missed out or cannot wait that long, corporate members of the Neuromarketing Science & Business Association (NMSBA) have free and all-time access to the videos below and 94 videos of previous Neuromarketing World Forum editions!

Value of a Memory: Theory and Applications
September 10 - September 24, 2020 

• The importance of a brand or product to be "top-of-mind"

• How being the top-of-mind consumer choice remains challenging.

• A novel computational neuroscience model of memory

• Precisely and accurately predicting the value of being top-of-mind

Ming Hsu, Associate Professor, and William Halford Jr. Family Chair in Marketing at the University of California

A Total Understanding of Decision Making
September 24 - October 8, 2020

- Dynamic Decision-Making

- Complementary Role of Neurophysiological Channels

- Integrated Real-Life Measurement of Arousal to Evaluate Media Content

Manuel Garcia-Garcia, Global Science Organization, IPSOS

Future-Proof Your Customer Experience
October 8 – October 22, 2020

• How friction in the customer experience impacts loyalty and corporate revenues

• Identifying roadblocks, alter them for the benefit of both business and customer

• Inspiration for changes that will create an effortless customer experience

Roger Dooley, Author of the bestseller 'Friction'

Breaking the 10-Second Attention Span Barrier
October 22 - November 5, 2020

• Why cat videos no longer do the trick

• How to harness the power of psychology to boost conversion and revenue

• Tangible ways to attract customers and increase engagement in 10 seconds

Hope Horner, Founder, Lemonlight

The Persuasion Code
November 5 – November 19, 2020

How to Apply Neuroscience for More Effective Communication?

• Why most efforts to persuade others are not optimized for the brain

• How customers use their brain to make (buying) decisions

• How to develop better marketing and sales messages based on neuroscience

Christophe Morin, CEO, SalesBrain

The Iron Man Case:
Creating Brand Obsession Using BE Techniques
November 19 – December 3, 2020

- Identifying the presence of context-dependent behaviors

- Behavior gaps and desired outcomes

- Designing activations

Phil McGee, President Decision Breakers

Emotion Polling with Photos
December 3 - December 17, 2020

• Introducing Pictorial Implicit Association Testing (PIAT) with emOceanTM
• The advantages of emOceanTM for brands, ads, ideas, and even political candidates
• Case studies on the application of emOceanTM for politics and climate change policy

Elissa Moses, Partner, Bellwether Citizen Response, CEO, BrainGroup Global
Matthew Tullman, Managing Partner, Bellwether Citizen Response

Shaping Implicit Minds to Influence Consumer Behavior
December 17, 2020 – January 7, 2021

• The next level in neuro: shaping consumer’s implicit minds to impact behavior

• Five behavioral strategies that help you shape thoughts and feelings

• Examples and theories behind these strategies

Paul Conner, Founder & CEO, Emotive Analytics

The Neural Mechanisms Behind Engagement
January 7 – January 21, 2021

- Why movies like Pulp Fiction produce such lasting and vivid memories

- How the brain reacts to sponsored content

- How to predict the effectiveness of movie trailers

Roeland Dietvorst, Scientific Director, Alpha.One

What Makes a Good and Motivating Narrative?
January 21 – February 4, 2021

• The role of intuitions and conflict play in decision-making processes

• How to measure narrative appeal at scale?

• Consequences for movie/ad performance models

Frederic R. Hopp, Senior Researcher, Media Neuroscience Lab

Rene Weber, Director, Media Neuroscience Lab

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zgQxqMieB dRwOgBZGVonEQ · September 13, 2020
gVNkZlaGtHc ThNydPJoRxeBuzt · September 13, 2020
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bzYQFsMmUOwATntJ ESgQRdcvMAq · October 17, 2020
idgFrLEtleNQY ZJPLHAMpQfVDaNo · November 27, 2020
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