Organized by:

Platinum sponsors:

Gold sponsors:

Silver sponsors:


Media partners:

Mikio Fujitsuka - Johnson & Johnson
Mikio Fujitsuka is a Group Brand Director at Johnson & Johnson Consumer Inc. (USA). He began his career in automotive marketing at Honda Motor Company in Japan. Prior to his current position leading J&J’s US anti-aging skin & hair care franchise (e.g. ROGAINE® Brand, RoC® Brand), he managed the BAND-AID®, LISTERINE®, VISINE®, and SPLENDA® brands. Read More »

Carl MacInnes  - Fonterra
Carl works with Fonterra, the world’s largest dairy exporter, where he supports the building of billion dollar brands by introducting of neuromarketing practices in key global markets as part of his role. He is utilizing a wide range of neuroscience based methodologies from predictive markets to complex behavioural analyses, in-store observations, problem detection, digital virtual shopping simulations and physiological measures. Read More »

Shu Lin - Cartier
Shu Lin currently works as jewellery marketing coordinator for Cartier, a high-end international jewellery brand. Before her carreer at Cartier she has worked for Johnson & Johnson. Her interest in neuromarketing was developed during her studies and as neuromarketing intern at Nuro. Read More »

Nihan Şahan Eren - Unilever
Nihan Sahan Eren graduated from Galatasaray University, Business Administration. After working in various positions at Nielsen Turkey ( i.e: Sales & marketing Manager), Şahan Eren was transferred to Nielsen, UK as Senior Business Development Manager. Currently she is working as a Senior Consumer & Market Insight Manager. Read More »

Vikram Tank - Google
Vikram is a Brand Lead on Google's Creative Partnerships team, and recently led projects with Target, Lionsgate Films and Google's internal product teams. He comes from an agency background spending 4 years at KBS+ agency, where he led the product and UX teams. Read More »

Michelle Adams - Marketing Brainology
Michelle Adams is founder of Marketing Brainology, a consulting practice focused on translating consumer and shopper insights to marketing and corporate America. Previously she was responsible for the SMART Learning Center as VP Customer Strategy and Shopper Insights at PepsiCo & Frito and served the POPAI Board for over 6 years. Read More »

Thom Noble - NeuroStrata
After a client-side career in international marketing in Healthcare, CPG, Beverages, Media, Leisure and Entertainment sectors with eg GSK, Diageo and Disney, Thom co-founded the world's first full-service brand neuromarketing consultancy and is credited as one of the founding pioneers of the neuromarketing field. Read More »

Horst Stipp - ARF (Advertising Research Foundation)
Horst is part of the ARF’s Research and Innovation team and focuses on advertising effectiveness research and the needs of the ARF's global members. He also leads the ARF's original “neuro” research projects. He joined the ARF as EVP of Global Business Strategy in 2011. Read More »

Sjoerd Koornstra  - Heineken International
Sjoerd Koornstra is Global CMI Planner at Heineken International. He is responsible for Knowledge Management, market research standards and protocols and Global vendor management. He has broad international experience in developing as well as developed markets and has been in several market-research-related areas for more than 25 years. Read More »

Steve Genco - Managing Partner, Intuitive Consumer Insights LLC
Steve Genco is a pioneer in the field of neuromarketing. He is well-known as the lead author of Neuromarketing for Dummies published in 2013. He is currently Managing Partner at his consulting firm, Intuitive Consumer Insights, and also serves as a member of the NMSBA Advisory Board. Dr. Genco's new book, Intuitive Marketing, is scheduled to be released later this year. Read More »

Ronaldo Mouchawar - souq.com
Ronaldo is a retail professonal and currently the CEO of souq.com, a reputable webshop in the Middle East

Read More »

Yener Girişken - Managing Partner - ThinkNeuro
Yener Girişken, PhD is lecturer in Bilgi University, teaching neuromarketing at marketing communications master class. Girisken is the CEO of ThinkNeuro, the first and leader neuromarketing research company in Turkey. Read More »

Andy Smith  - Hershey's
Andy Smith is the Director of US Consumer Insights for The Hershey Company. Hershey ($7B) is the leading US confectionery company with such iconic brands as Hershey, Kisses, Reese’s, Twizzler and Kit Kat. Prior to Hershey he spent time at Nabisco (now Mondelez), Johnson Wax and Mars. Read More »

Daryl Weber - Author, Brand Seduction
Daryl Weber is author of the book Brand Seduction: how neuroscience can help marketers build memorable brands which explores the unconscious side of brands to creative marketers in a applicable and inspiring way. He’s a seasoned branding consultant whose work has influenced many of the best and biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker and Pampers. Read More »

Roger Dooley - Brainfluence & NeuroscienceMarketing.com
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com. Read More »

Michael Smith - Nielsen Consumer Neuroscience
Dr. Michael E. Smith is an applied cognitive neuroscientist and business professional based in Southern California. His career has spanned the academic, government, and corporate sectors. He is an author on dozens of publications in peer-reviewed journals and an inventor on multiple patents for advanced neurological assessment methods. Read More »

Pascal Bourgeat - Ipsos Australia
Pascal Bourgeat, Ph.D. is Director of Behavioural Science at Ipsos in Australia. He designs research and works with private and public sector clients and Ipsos teams in Australia and around the world on a range of behaviour-related issues: CPG consumers and shoppers, customers of service sectors, users of public services like health and transport, environment and resources, social and public services, patients, healthcare professionals and more. Read More »

Peter Steidl - Neurothinking
Peter is a brand and marketing strategist with a particular interest in how neuromarketing can improve brand and marketing strategy and execution. Peter has worked in academia, market research, advertising, media and consulting, making him equally well-versed in theory and putting theory into practice. Read More »

Elissa Moses - Ipsos Neuro and Behavioural Science Innovation Centre
Elissa Moses established and leads the global Neuroscience and Behavioural Science Centre at Ipsos. The “Centre” offers nonconscious measurement tools for understanding engagement and emotion for integration into client research.
Read More »

Fatima El Khatib - Regional Manager AMEA at haystack
Fatima El-Khatib is the Regional Manager at haystack international. Fatima handles haystack FZLLC (Dubai office) and is responsible for developing and servicing clients in AMEA region. Fatima is a winner of “Leadership Award for Contribution to Market Research”, Mumbai, India: For integrating neuro research with traditional research and applying it across several industries. Read More »

Manuel Garcia-Garcia - SVP, Research & Innovation at The ARF
Manuel Garcia-Garcia is SVP, Research & Innovation at The ARF where he leverages expertise in neuroscience and cutting-edge research methodologies to drive the delivery of valuable and actionable insights for the advertising industry. He is also an Adjunct Professor of Consumer Neuroscience in the graduate school of NYU Stern School of Business. Manuel has a Ph.D. in Neuroscience from the University of Barcelona Read More »

Anil V. Pillai - Terragni Consulting
Anil founded one of the earliest data insight technology product companies out of India.The company, Terragni Consulting was named in the top 25 Most Promising Strategy and Management Consultants in India. He is one of the pioneers in India in the areas of Data Analytics and Customer Experience. Read More »

Andries van der Leij - Neurensics
Andries works as Senior Research Scientist at Neurensics. Next to this he teaches Neuroeconomics and Social Neuroscience at the University of Amsterdam. Read More »

Sille Krukow - KRUKOW- Behavior Design Unit
For the past 9 years Sille Krukow has been making strategic changes in human surroundings, systems, services, products and platforms in order to change and improve human behavior - improving employee and consumer flows, sales and product development at both public and privately held companies Read More »

Ana Iorga - Buyer Brain
Ana Iorga is a savvy consumer neuroscience expert that has a passion for bringing science to marketing. She has over 9 years of experience as an advertising professional and entrepreneur, leading a full-service advertising agency. In 2012 she founded Buyer Brain, a consumer neuroscience research lab. Read More »

Brendan Murray - Nielsen Consumer Neuroscience
Dr. Brendan Murray is a Director of Client Services and Neuroscience at Nielsen Consumer Neuroscience. He is a cognitive psychologist by training, having used behavioral and neuroimaging methods to study the interactions between emotion and memory. Read More »

Martin de Munnik - Neurensics
From the very first day he started in advertising, over 30 years ago, De Munnik has been interested in how advertising works. Of all the disciplines within the profession, he chose to specialize in building, maintaining and revitalizing brands. He founded Neurensics along with acclaimed cognitive neuroscientist Professor Dr. Victor Lamme Read More »

David Kepron - Marriott International
David Kepron is the Vice President - Global Design Strategies at Marriott International. His focus is on the creation of compelling customer experiences within a unique group of Marriott brands called the “Lifestyle Collection,’ including Autograph, Renaissance and Moxy hotels. Read More »

Aaron Reid - Sentient Decision Science
As an entrepreneurial consumer psychologist, Dr. Reid founded Sentient Decision Science, Inc. to bring the visionary advances from the behavioral sciences to business in a practical and accessible format. Read More »

Richard Silberstein - Neuro-Insight Pty Ltd.
Professor Silberstein has over 30 years of neuroscience research experience and is the originator of SST brain imaging technology. He is President of the Neuromarketing Science and Business Association and Chairman of Neuro-Insight Pty Ltd. Read More »

Juan Roberto Castro - Neuro Tracking
Juan Roberto Castro.CEO/Founder/Partner of NEURO TRACKING, one of the first full installed NeuroLabs in Central America (CenAm) for doing Psychometric and Biometric research / studies. Our list of CenAm clients include all kind of industries like advertisement agencies, retail companies, Banks, call centers and Real State development companies. Read More »

Diana Derval - Derval Research
Diana Derval is President and Research Director of DervalResearch, global market research firm specializing in shopping behavior, and Chair of DervalBiotech and the Better Immune System Foundation. Read More »

Rafał Ohme - NEUROHM
Rafal Ohme (PhD) is a professor of psychology, expert in emotions, communication and brain research. He held a Fulbright scholar at Kellogg School of Management, at Stanford University he conducted research on unconscious emotions. He also is the founder of NEUROHM, NEUROHM is a research & advisory company to develop new consumer research methods for HR, sales, marketing & PR, that are licensed globally. Read More »

Ale Smidts - Rotterdam School of Management, Erasmus University
Ale Smidts is a professor of marketing research and chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM). He is director of RSM's Erasmus Center for Neuroeconomics and the former dean of RSM Research (2004-2011). His current research focus is decision neuroscience and neuromarketing Read More »

Leon Zurawicki - Department of Management and Marketing at the University of Massachusetts-Boston
Leon Zurawicki is Professor, Department of Management and Marketing at the University of Massachusetts-Boston. His main areas of research center on the application of neuroscience to the study of consumer behavior. Read More »

Carla Nagel - Neuromarketing Science & Business Association
Carla Nagel is the executive director of the Neuromarketing Science & Business Association (NMSBA). She stands for an open debate about the field, setting standards and sharing knowledge around the globe. The NMSBA is the international association for neuromarketing, serving 1600+ members in 91 countries. Read More »

Organized by the NMSBA

THANK YOU for attending the Neuromarketing World Forum 2016, it was awesome! Next stop London: save the date! March 29-31, 2017

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