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Confirmed speakers include:

Andy Smith  - Hershey's
Andy Smith is the Director of US Consumer Insights for The Hershey Company. Hershey ($7B) is the leading US confectionery company with such iconic brands as Hershey, Kisses, Reese’s, Twizzler and Kit Kat. Prior to Hershey he spent time at Nabisco (now Mondelez), Johnson Wax and Mars. Read More »

Carl MacInnes  - Fonterra
Carl works with Fonterra, the world’s largest dairy exporter, where he supports the building of billion dollar brands by introducting of neuromarketing practices in key global markets as part of his role. He is utilizing a wide range of neuroscience based methodologies from predictive markets to complex behavioural analyses, in-store observations, problem detection, digital virtual shopping simulations and physiological measures. Read More »

Shu Lin - Cartier
Shu Lin currently works as jewellery marketing coordinator for Cartier, a high-end international jewellery brand. Before her carreer at Cartier she has worked for Johnson & Johnson. Her interest in neuromarketing was developed during her studies and as neuromarketing intern at Nuro. Read More »

Vikram Tank - Google
Vikram is a Brand Lead on Google's Creative Partnerships team, and recently led projects with Target, Lionsgate Films and Google's internal product teams. He comes from an agency background spending 4 years at KBS+ agency, where he led the product and UX teams. Read More »

Mikio Fujitsuka - Johnson & Johnson
Mikio Fujitsuka is a Group Brand Director at Johnson & Johnson Consumer Inc. He began his career in automotive marketing at Honda Motor Company working in Japan, US, and Canada. Prior to his current position leading J&J’s therapeutic hair care franchise (e.g. ROGAINE® Brand), he managed the BAND-AID®, LISTERINE®, VISINE®, and SPLENDA® brands. Read More »

Horst Stipp - ARF (Advertising Research Foundation)
Horst is part of the ARF’s Research and Innovation team and focuses on advertising effectiveness research and the needs of the ARF's global members. He also leads the ARF's original “neuro” research projects. He joined the ARF as EVP of Global Business Strategy in 2011. Read More »

Nihan Şahan - Unilever
After working in various positions at Nielsen Turkey, Şahan was transferred to Nielsen, UK as Senior Business Development Manager. In 2010, she began to work in Unilever, Istanbul as Shopper Research Manager. In 2014, she was pointed as Shopper Research Manager of Africa, Middle East, Russia and Turkey. In 2015, media research was added to her duties. Read More »

Yener Girisken - Managing Partner - ThinkNeuro
Yener Girişken, PhD is lecturer in Bilgi University, teaching neuromarketing at marketing communications master class. Girisken is the CEO of ThinkNeuro, the first and leader neuromarketing research company in Turkey. Read More »

Sjoerd Koornstra  - Heineken International
Sjoerd Koornstra is Global CMI Planner at Heineken International. He is responsible for Knowledge Management, market research standards and protocols and Global vendor management. He has broad international experience in developing as well as developed markets and has been in several market-research-related areas for more than 25 years. Read More »

Daryl Weber - Author, Brand Seduction
Daryl Weber is author of the forthcoming book Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands which explores the unconscious side of brands in a way that’s applicable and inspiring for creative marketers. He’s a seasoned branding consultant whose work has influenced many of the best and biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers, and many more. Read More »

Ashish Umre - Tesco PLC
Ashish currently leads the Optimisation Practice at Tesco Digital Product, driving strategy and shaping best in class data informed Product Performance and Customer Experience Optimisation through best practices and building maturity in A/B, MultiVariate Testing, UX, Personalisation, Lean Analytics, Cross-Channel & Cross Device (Online, Mobile & In-store), across all the verticals of the Tesco Group. Read More »

Michael Smith - Nielsen Consumer Neuroscience
Dr. Michael E. Smith is an applied cognitive neuroscientist and business professional based in Southern California. His career has spanned the academic, government, and corporate sectors. He is an author on dozens of publications in peer-reviewed journals and an inventor on multiple patents for advanced neurological assessment methods. Read More »

Pascal Bourgeat - Ipsos Australia
Pascal Bourgeat, Ph.D. (Consumer Behaviour) is Director of Behavioural Science at Ipsos in Australia. He designs research and works with private and public sector clients and Ipsos teams in Australia and around the world on a range of behaviour-related issues Read More »

Peter Steidl - Neurothinking
Peter Steidl has a remarkable blend of academic, intellectual, commercial and creative thinking skills that make him unlike anyone else. He has worked as a marketing academic, a researcher, an educator, an author and a speaker. So he understands brand theory. But he has also worked as an advertising, brand identity and media strategist; a business consultant; and a brand facilitator. Read More »

Elissa Moses - Ipsos Neuro and Behavioural Science Innovation Centre
Elissa Moses established and leads the global Neuroscience and Behavioural Science Centre at Ipsos. The “Centre” offers nonconscious measurement tools for understanding engagement and emotion for integration into client research.
Read More »

Steve Genco - Managing Partner, Intuitive Consumer Insights LLC
Steve is a pioneer in the field of neuromarketing. In 2006, he founded one of the first neuromarketing research firms. From 2009 to 2012, he was Chief Innovation Officer at another neuromarketing vendor. He set up Intuitive Consumer Insights to promote Neuromarketing for Dummies and provide a forum for timely and accurate information about neuromarketing Read More »

Fatima El Khatib - Regional Manager AMEA at haystack
Fatima El-Khatib is the Regional Manager at haystack international. Fatima handles haystack FZLLC (Dubai office) and is responsible for developing and servicing clients in AMEA region. Fatima is a winner of “Leadership Award for Contribution to Market Research”, Mumbai, India: For integrating neuro research with traditional research and applying it across several industries. Read More »

Ana Iorga - Buyer Brain
Ana Iorga is a savvy consumer neuroscience expert that has a passion for bringing science to marketing. She has over 9 years of experience as an advertising professional and entrepreneur, leading a full-service advertising agency. In 2012 she founded Buyer Brain, a consumer neuroscience research lab. Read More »

Martin de Munnik - Neurensics
From the very first day he started in advertising, over 30 years ago, De Munnik has been interested in how advertising works. Of all the disciplines within the profession, he chose to specialize in building, maintaining and revitalizing brands. He founded Neurensics along with acclaimed cognitive neuroscientist Professor Dr. Victor Lamme Read More »

David Kepron - Marriott International
David Kepron is the Vice President - Global Design Strategies at Marriott International. His focus is on the creation of compelling customer experiences within a unique group of Marriott brands called the “Lifestyle Collection,’ including Autograph, Renaissance and Moxy hotels. Read More »

Roger Dooley - Brainfluence & NeuroscienceMarketing.com
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com. Read More »

Richard Silberstein - Neuro-Insight Pty Ltd.
Professor Silberstein has over 30 years of neuroscience research experience and is the originator of SST brain imaging technology. He is President of the Neuromarketing Science and Business Association and Chairman of Neuro-Insight Pty Ltd. Read More »

Juan Roberto Castro - Neuro Tracking
Juan Roberto Castro.CEO/Founder/Partner of NEURO TRACKING, one of the first full installed NeuroLabs in Central America (CenAm) for doing Psychometric and Biometric research / studies. Our list of CenAm clients include all kind of industries like advertisement agencies, retail companies, Banks, call centers and Real State development companies. Read More »

Diana Derval - Derval Research
Diana Derval is President and Research Director of DervalResearch, global market research firm specializing in shopping behavior. Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to identify, understand, and predict human traits, motivations, and behavior. Read More »

Rafał Ohme - NEUROHM
Rafal Ohme (PhD) is one of the world’s pioneers in consumer neuroscience. He is a professor of psychology, expert in emotions, communication and brain research. He held a Fulbright scholar at Kellogg School of Management, at Stanford University he conducted research on unconscious emotions. Read More »

Ale Smidts - Rotterdam School of Management, Erasmus University
Ale Smidts is a professor of marketing research and chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM). He is director of RSM's Erasmus Center for Neuroeconomics and the former dean of RSM Research (2004-2011). His current research focus is decision neuroscience and neuromarketing Read More »

Leon Zurawicki - Department of Management and Marketing at the University of Massachusetts-Boston
Leon Zurawicki is Professor, Department of Management and Marketing at the University of Massachusetts-Boston. His main areas of research center on the application of neuroscience to the study of consumer behavior. Read More »

Carl Marci - Nielsen Consumer Neuroscience
Dr. Carl D. Marci is Chief Neuroscientist of Nielsen Consumer Neuroscience. He is also on faculty at Harvard Medical School and is the former Director of Social Neuroscience at the Massachusetts General Hospital and past Visiting Lecturer at the Massachusetts Institute of Technology Program in Media Arts & Sciences. Read More »

Carla Nagel - Neuromarketing Science & Business Association
Carla Nagel is the executive director of the Neuromarketing Science & Business Association (NMSBA). She stands for an open debate about the field, setting standards and sharing knowledge around the globe. The NMSBA is the international association for neuromarketing, serving 1600+ members in 91 countries. Read More »

Organized by the NMSBA

Effective marketing with neuroscience The international meeting for neurominded people. Early bird ends soon so register today!

With speakers from Google, Unilever, Hershey's, Fonterra, Johnson & Johnson, Heineken, Cartier, and more! See all »