Speakers

drs. Coen Olde Olthof is a thought leader in digital marketing and AI-driven advertising. His roles as Chief Marketing Officer and Chief Digital Officer for major brands have built his marketing expertise and paved the way for his entrepreneurial journey, leading to his own AI-based platform during a time when AI wasn't widely adopted. Coen's expertise in leveraging artificial intelligence for advertising is complemented by his academic collaborations with prestigious institutions such as MIT and the Erasmus University, with the latter also benefiting from his contributions as a guest lecturer. This blend of industry and academic involvement positions him at the forefront of the current marketing technology innovation. As a speaker, Coen has been on stages worldwide, sharing his insights at prestigious events, including TEDx, Global Mobile Marketing, Digital Marketing World Forum, Google Cloud Summit, YouTube Works, and the Shopper Brain Conference. He has worked for clients like Uber, Google, Facebook, Vodafone, IKEA, Heineken and Asics to name a few. His talk delves into the intricacies of building an AI-based predictive platform for Ads.Offering attendees a glimpse into the current state of digital (YouTube) advertising and the practical power that predictive attention analytics can have for business. In this session, Coen will reveal the insights gleaned from a decade of neuro-marketing research, discussing how attention metrics can create effective ads with good conversion rates and how machine learning can help scale predictions. He shares case data and demonstrates how his partnership with Google and YouTube helped him create Junbi.ai's predictive capabilities to enhance media investments.