Marianne McLaughlin is the Global Consumer Insights leader for New Balance, which started applying neuroscience as far back as 2015. Since then, New Balance has become a neuro-champion – a topic Marianne also discusses at the Neuromarketing World Forum.
Symrise is one of the world's most successful manufacturers of fragrances, flavors and cosmetic ingredients. You may be surprised to learn that people interact with their products on average 20-30 times per day. From the minty freshness in your toothpaste, to the spark of special scent that makes your favorite perfume irresistible. Whether it’s in the food you eat, the beverages you drink, or the treats you give to your pet the company’s footprint reaches wider than you may have thought. The language of smell, touch and taste seems to lend itself perfectly to neuromarketing. Corey Yeo, Consumer & Marketing Insights Director at Symrise Scent & Care, Asia Pacific, shares his insights.Read more