Use Neuromarketing to Categorize People Beyond Factors like Age

Leon Bilen is a psychology graduate working as a marketing consultant in Istanbul, Turkey. It was his interest in the link between psychology and marketing that sparked Leon’s curiosity about neuromarketing. Nowadays, he implements neuromarketing tactics in the marketing campaigns he oversees.

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Neuro in the MENA region

Vandana Sridhar is a market researcher with over twenty years of experience in consumer insights – most recently, as the head of Consumer Insights at Al Futtaim in Dubai. She is currently on a sabbatical, which gives her the possibility to explore the potential of neuromarketing. Vandana particularly appreciates how neuromarketing provides us with actionable data.
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