I'm Only Human (Maybe)
This talk by Steve Keller examines the pros and cons of using AI voices instead of human voices in ads. It also discusses what might happen if laws make companies say when they use AI voices and how this might change how well ads work. The presentation also covers making the sound world more diverse, including different voices in terms of gender, race, and background.
The talk includes two studies. The first study tests how people feel about different voices (human and AI, male and female, Black and white) and if they can tell AI from human voices. The second study looks at how AI or human voices in ads affect how much people trust and like the brand.
What the audience can learn:
• Pros and cons of replacing human voices with AI in ads.
• How telling people about AI voices in ads might change the ad's impact.
• Making a world where we hear diversity in voices, not just see it.
See the full agenda for March 20
See the full agenda for March 21
Register now »
This talk by Steve Keller examines the pros and cons of using AI voices instead of human voices in ads. It also discusses what might happen if laws make companies say when they use AI voices and how this might change how well ads work. The presentation also covers making the sound world more diverse, including different voices in terms of gender, race, and background.
The talk includes two studies. The first study tests how people feel about different voices (human and AI, male and female, Black and white) and if they can tell AI from human voices. The second study looks at how AI or human voices in ads affect how much people trust and like the brand.
What the audience can learn:
• Pros and cons of replacing human voices with AI in ads.
• How telling people about AI voices in ads might change the ad's impact.
• Making a world where we hear diversity in voices, not just see it.
See the full agenda for March 20
See the full agenda for March 21
Register now »