The Opportunities of AI-based Approaches to Neuromarketing
AI is changing neuromarketing. Phillip Lomax will discuss new AI tools that are used instead of traditional consumer testing. He will present study results showing what these AI tools can and cannot do. The focus will be on AI tools for measuring attention, including a case study on using fitness tracker data to measure attention. The talk will explain why just looking at visual attention isn't enough for these tools.
Lomax outlines four critical steps for using AI correctly in neuromarketing:
• Setting the right goals for AI tools
• Using correct theories (like defining 'attention' accurately)
• Choosing the right data for training AI (like using 'visual fixations', not just 'eyes on screen')
• Properly checking if AI methods work.
He will also discuss ethical issues in AI neuromarketing and how AI tools need improvement.
What the audience can learn:
• Opportunities and limits of AI in neuromarketing
• How to make good AI tools for this field
• Ethical concerns in AI neuromarketing
Register now »
AI is changing neuromarketing. Phillip Lomax will discuss new AI tools that are used instead of traditional consumer testing. He will present study results showing what these AI tools can and cannot do. The focus will be on AI tools for measuring attention, including a case study on using fitness tracker data to measure attention. The talk will explain why just looking at visual attention isn't enough for these tools.
Lomax outlines four critical steps for using AI correctly in neuromarketing:
• Setting the right goals for AI tools
• Using correct theories (like defining 'attention' accurately)
• Choosing the right data for training AI (like using 'visual fixations', not just 'eyes on screen')
• Properly checking if AI methods work.
He will also discuss ethical issues in AI neuromarketing and how AI tools need improvement.
What the audience can learn:
• Opportunities and limits of AI in neuromarketing
• How to make good AI tools for this field
• Ethical concerns in AI neuromarketing
Register now »