Speakers

Phillip Lomax is an accomplished business leader with expertise in neuromarketing, technology, and media. As the EVP of Business Development at MediaScience, he spearheads strategic initiatives and partnerships in advertising research. With a Bachelor of Fine Arts from Cornish College of the Arts and executive education from Harvard Business School, Phillip combines academic rigor with practical experience. Phillip's contributions extend to thought leadership with influential whitepapers such as "Finding Success with In-Game Advertising Research" and "State of Data 2022, Pt. 2: Preparing for the New Addressability Landscape," published by the Interactive Advertising Bureau (IAB). Prior to MediaScience, Phillip played a pivotal role at Uber Eats, contributing to over $130 million in recurring revenue. His passion lies in the intersection of technology and humanity, driving innovations in marketing research. Join him at the Neuromarketing World Forum as he explores the opportunities of AI-based approaches, delving into effective strategies and ethical considerations.