A Case for the Market Relevance of Neuroeconomics
In his engaging presentation, Brian Knutson introduces a new area that combines brain science and market forecasting.
Knutson's research looks at how we can use signals from the brain of a group of people to predict market movements. His early results show a promising idea: some patterns in the brain activity of groups may be better than usual methods based on behavior for predicting what choices people will make in the market. This idea, called 'neuroforecasting', not only shows that it's possible to use brain data for market predictions but also asks important questions about how different brain processes affect decision-making, both individually and in groups.
Join Brian Knutson as he explores this new field, where the secrets of the brain are used to tackle the challenges of predicting market trends. He shares insights that could significantly change our approach to understanding and forecasting market behavior.
You'll learn about:
• How fMRI research can predict individual and aggregate choices
• That neural data forecasts can outperform behavioral data from the same sample
• When and why neuroforecasts outperform traditional forecasts
Register now »
In his engaging presentation, Brian Knutson introduces a new area that combines brain science and market forecasting.
Knutson's research looks at how we can use signals from the brain of a group of people to predict market movements. His early results show a promising idea: some patterns in the brain activity of groups may be better than usual methods based on behavior for predicting what choices people will make in the market. This idea, called 'neuroforecasting', not only shows that it's possible to use brain data for market predictions but also asks important questions about how different brain processes affect decision-making, both individually and in groups.
Join Brian Knutson as he explores this new field, where the secrets of the brain are used to tackle the challenges of predicting market trends. He shares insights that could significantly change our approach to understanding and forecasting market behavior.
You'll learn about:
• How fMRI research can predict individual and aggregate choices
• That neural data forecasts can outperform behavioral data from the same sample
• When and why neuroforecasts outperform traditional forecasts
Register now »