Your (Facial) Feature Presentation
Researching movie-goers reactions in the dark
Movie audiences are notoriously fickle and hard to predict. For every Avengers: Endgame, there’s a John Carter (remember that? - thought not). At the same time, movies are some of the most emotionally powerful entertainment content we experience - so are a prime subject for neuromarketing methods.
Peter Marks (Universal Pictures) and Mitzi Lorentzen (Affectiva) partnered to devise a novel approach to researching audience reactions, using facial expression analysis of test audiences during live presentations in movie-theaters.
Using a real-world case study, they show how:
• Translating facial expression analysis adds detail to audience reactions
• How to use this data to add to the predictive power of box office success
• How filmmakers can use these insights to enhance playability
Register now »
Researching movie-goers reactions in the dark
Movie audiences are notoriously fickle and hard to predict. For every Avengers: Endgame, there’s a John Carter (remember that? - thought not). At the same time, movies are some of the most emotionally powerful entertainment content we experience - so are a prime subject for neuromarketing methods.
Peter Marks (Universal Pictures) and Mitzi Lorentzen (Affectiva) partnered to devise a novel approach to researching audience reactions, using facial expression analysis of test audiences during live presentations in movie-theaters.
Using a real-world case study, they show how:
• Translating facial expression analysis adds detail to audience reactions
• How to use this data to add to the predictive power of box office success
• How filmmakers can use these insights to enhance playability
Register now »