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Below the outline of the agenda of the 2018 edition in Singapore. The agenda for Rome (March 13-15, 2019) will be announced November 2018.

Pre-conference activities
- Pre-conference workshop 'Introduction to Neuromarketing' by Gemma Calvert
- NMSBA Members Meeting
- Opening dinner

Day 1 
Neuromarketing World Forum 
- Fresh talks on the Asian consumer brain, measuring emotions, consumer experience, branding and brand concepts
- Open exhibition to find the right vendors (16:00 - 18:30)
- Conference dinner 

Day 2
Neuromarketing World Forum

- Advertising & creativity
- Improving video content with neuroscience
- Neuromarketing & shopper behavior