Below the outline of the agenda of the 2018 edition last March. 

The agenda for the 8th Neuromarketing World Forum in Rome (March 13-15, 2019) will be announced in November 2018.


AGENDA LAST YEAR

Pre-conference activities NMWF 2018
- Pre-conference workshop 'Introduction to Neuromarketing' 
- NMSBA Members Meeting
- Opening dinner

Day 1 
Neuromarketing World Forum 2018
- Fresh talks on the Asian consumer brain, measuring emotions, consumer experience, branding and brand concepts
- Open exhibition to find the right vendors (16:00 - 18:30)
- Conference dinner 

Day 2
Neuromarketing World Forum  2018

- Advertising & creativity
- Improving video content with neuroscience
- Neuromarketing & shopper behavior