Sorin Patilinet
Global Marketing Insights Director
Sorin leads the Global Demand Sciences team at Mars. The team is a Center of Expertise for Marketing and Sales research capabilities at Mars, innovating in advertising research methods, media ROI measurement, packaging evaluations, and in-store shopper understanding. He is passionate about decoding consumer unconscious decisions and writes frequently on his blog www.sorinp.com
He is happy to chat about the role of Attention/Emotions in Creative Advertising, Agile Media ROI research methods, and in-store shelf communication strategies during the event.