THEME: “KEEPING BUSINESS VALUE IN MIND”

Neuromarketing is estimated to be a two-billion-dollar industry, with over 100 firms offering to mine the brain and observe the consumer for clues about what people want. New players are dipping their toes into the neuromarketing pool every day, to better understand human behavior and the implications for their business. The theme of the 2019 Neuromarketing World Forum will address the link between science and business, and focus on the ROI of neuromarketing: “Keeping business value in mind”.

The Neuromarketing World Forum 2019 will be held on March 13-15, in Rome.

Submit your 2019 Neuromarketing World Forum presentation proposal today! Proposals must be submitted together with a short video before September 3, 2018 to office@nmsba.com


Possible topics include (but are not limited to):

  • Applications of neuromarketing and the ROI
  • New applications of neuroscience in business
  • Neuromarketing and keeping up with the pace of change
  • How neuroscience can measure the success formulas for branding
  • Innovation either at the hardware/software/analysis level or at the industry level


Important

  • All proposals and presentations must be in English
  • NMSBA Events does not pay for travel, hotel or meals for conference speakers
  • Registration fees are waived for conference speakers for the day of speech


NEW Proposal Guidelines

The proposal consists of a text and a short video (e.g. made with your phone)


1. 
Proposal Text

The text should be no longer than 500 words (est. one A4). Within these 500 words, please include:

  • A short bio of the presenter and organization
  • Keyword set: choose a few words that clearly describe the main idea of your work
  • Preferred presentation title
  • Summary / content outline of max of 75 words and a detailed description
  • Short background on the scientific validity of the idea
  • What the audience can learn
  • Short motivation why the topic is new, exciting and needs to be included on the NMWF agenda


2.
Proposal Video

The video should be no longer than one minute. The suggested presenter pitches the main idea of the presentation to the program committee. In this way we would like to check the presentation skills as well as the main ‘idea’ behind the talk: does it make us crave for more, is the topic cutting-edge and exciting? If the submission is accepted, good quality videos might be used for promoting the conference at a later stage.

Take into account that:

  • The background of the audience will vary in experience and background
  • New and own work and ideas have the preference
  • The format of the conference includes plenary presentations with 25-minute speaker slots and five minutes of Q&A. For the pace of the conference, there is a strong preference for solo speakers. If the submission suggests a duo presentation, please add the reasons why you think this presentation cannot be done by one presenter.
  • There is a fine for using pictures of icebergs as a metaphor for conscious and subconscious decision making ;-)

Proposal Evaluation Criteria

The program committee will evaluate and select proposals according to the following criteria:

  • Quality of Submission: All proposals must have clear objectives and a detailed description of the proposed content. Priority will be given to proposals where speakers and presentation titles are fully identified, where original data or novel work will be presented and where broad debate will be encouraged.
  • News Value: Proposals focusing on "hot" topics in neuromarketing, behavioral economics and consumer neuroscience have a preference.
  • Proof of Presentation Skills: The program committee will review the videos and will do everything they can to check the presentation skills of the proposed presenter. If you have videos of yourself presenting, or references from other conferences, it is highly appreciated if you can share them with us for review.


The 2019 Program Committee of the Neuromarketing World Forum consists of the following individuals:
Andy Smith, VP Consumer Insights at Flowers Foods
Antonella Pesce, Global Shopper & Market Insights at Procter & Gamble
Dipanjan Chatterjee, Vice President at Forrester Research
Fabio Babiloni, University Professor of Industrial Neuroscience and Neuromarketing at University of Rome Sapienza
Maarten Boksem, Associate Professor at Rotterdam School of Management, Erasmus University
Melanie E. Bednar, Consumer Market Insights at Mars
Michael Smith, Principal Scientist, Adaptation Research
Tiziano Tariciotti, Product Marketing at Dacia Range Presso Groupe Renault 


Deadline

The deadline for submissions is September 3, 2018, after which the program committee will review all proposals. All submitters will be notified about the status of their proposal by the beginning of November. 

Please send your proposal (text and a downloadable version of the video) before  September 3, 2018 to office@nmsba.com

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