Deepak Varma is Head of Neuroscience Insights at Kantar – North America. Deepak has been working with Kantar for over 7 years to improve insight delivery from neuroscience tools, including client-specific training programs, focusing on Facial Coding and Reaction time techniques. He has over 14 years of experience in neuroscience (using EEG, Facial Coding and eye tracking) in the area of advertising, packaging, brand equity, product development and shopper solutions globally. He has been among the few people in the industry who have educated clients worldwide on the application of neuroscience in market research and integration with traditional survey methods. Besides neuroscience expertise, he also has close to 20 years of experience in traditional qualitative and quantitative marketing research techniques. He is a passionate thought leader and has leveraged neuroscience techniques on a range of topics, the most recent being a series on diverse reactions to inclusive advertising. Deepak was an Executive Vice President – Client Services at Nielsen NeuroFocus where he managed the International business & managed relationships with several global clients making neuroscience a protocol in the areas of copy testing, packaging, product testing and POS testing. Prior to NeuroFocus, Deepak was a Senior Vice President and country head for Nielsen Custom Research in the US for 8 years. He has played a variety of other leadership roles and worked across several industries.