Elissa Moses is CEO of BrainGroup Global and is an advisor to MediaScience/HARK Connect. She is an impassioned advocate for and pioneer in neuromarketing and a supportive member of the NMSBA (Elissa has attended every World Forum!) Prior, she was CEO, of Ipsos Neuro and Behavioral Science, Chief Analytics Officer at EmSense, Managing Partner at Grey Global, and SVP Global Consumer Insights & Strategy at Philips. Elissa has an MS in Technology Management at Columbia University and an AB in Human Behavior from The University of Chicago. She is the author of a global marketing book, co-author of two neuro textbook chapters. She has written multiple articles and speeches on marketing applications of Neuroscience worldwide. Her current work is focused on understanding life stage/lifestyle about brand preference and category consumption. Elissa is thrilled to be the host of this year's Conference and welcomes everyone to Hollywood!