Elissa Moses is a Neuromarketing Pioneer who has been responsible for developing and championing a number of nonconscious measurements for consumer understanding. She created the market research neuro firm partnership model as Chief Analytics Officer at EmSense when she combined Millward Brow Link testing with EEG and package testing with PRS. She later headed Neuro and Behavioral Science at Ipsos where she created integrated neuro and research services with Facial Coding, Biometrics, EEG, etc. Currently CEO of BrainGroup Global and Partner at Bellwether Citizen Response, she combines the best of Neuroscience understanding and methods in the service of client brands and consults to other Neuro firms on product development. Elissa is also finishing her MS in Technology Management at Columbia and has an AB in Human Behavior from The University of Chicago.
Bellwether Citizen Response is a joint venture with Dr. Kimberly Clark and Matt Tullman of Merchant Mechanics focusing on public policy and politics.