Elissa Moses is Managing Partner and Co-Founder of HARK Connect. She is an impassioned advocate and pioneer in neuromarketing. Prior she was CEO, Ipsos Neuro and Behavioral Science, Chief Analytics Officer at EmSense, Managing Partner at Grey Global and SVP Global Consumer Insights & Strategy at Philips. Elissa has an MS in Technology Management at Columbia University (and is also on the faculty) and an AB in Human Behavior from The University of Chicago. She is the author of a global marketing book, co-author of two neuro textbook chapters, and has written multiple articles and speeches on marketing applications of Neuroscience the world over.