The Use of Neuromarketing in Business
Since the 1990s, neuromarketing has intrigued marketers who knew that what people say about ads isn’t necessarily how they really think or feel. Researchers tried to address this by measuring brain waves, performing magnetic resonance imaging on brains and studying everything from sweat and heart rates to eye movements and fleeting facial expressions.
Visitors of last year's Neuromarketing World Forum share how they use neuromarketing in practice:
The Neuromarketing World Forum travels around the globe. The 2020 edition takes place in Los Angeles, April 1-3. Early bird discounts are available until February 10. Register now »
- Lene Heiselberg (Danish Broadcasting Corporation): Neuro as Tool Which can Expand our Toolbox
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Marianne McLaughlin (New Balance): our use of neuro has completely evolved
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Antonella Pesce (Procter & Gamble): We Need Powerful Tools to Get a Deep Understanding of Shopper and Consumer
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Corey Yeo (Symrise): Symrise sees Neuro as a very integral part of our innovation strategy
The Neuromarketing World Forum travels around the globe. The 2020 edition takes place in Los Angeles, April 1-3. Early bird discounts are available until February 10. Register now »
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