Founder & CEO, Emotive Analytics
A consumer researcher since 1982, Paul founded Emotive Analytics in 2004 after seeing that traditional consumer research was lacking in revealing why people do what they do. He began a search for better solutions and, in psychology and neuroscience, found that assessing emotions and implicit, System 1 processing were critical. In addition to designing and conducting myriad customized studies, Paul’s works and thinking have been published in Quirk’s, QRCA Views, NMSBA’s Insights, and Marketing News as cover stories and articles on topics such as consumer emotions, behavioral economics, and research design. Finally, Paul has spoken at NMSBA, IIEX, QRCA, MRA, and Design & Emotion Society conferences and events.