Neuromarketing World Forum
LOS ANGELES, MARCH 2024
  • Home
  • Agenda
  • Speakers
  • Digital Expo
  • News & Blog
  • Info

Brains vs. machine

Agenda

  • At a glance
  • September 28
  • September 29
    • Brains versus Machine
    • VR & AR
    • Fonterra Case
    • Purpose Marketing
    • Cognitive Conflict
    • Creative Effectiveness
    • Effective Newsletters
    • Neuro Loyalty
    • Neuromarketing EXPO program
  • September 30
  • Agenda
  • /
  • September 29
  • /
  • Brains versus Machine
How Machine Learning Solutions for Ad Testing Compare to Neuromarketing Solutions
Thursday, September 29 - Main Stage

We already can expose participants to marketing material and analyze their physiological responses to assess its quality. But can we replace the human in the chain with machine learning algorithms and instantly obtain the same insights for a fraction of the costs?

In this presentation, Ingrid Nieuwenhuis contrasts EEG and eye-tracking results against Machine Learning (ML) powered insights. Spoiler alert: neuromarketing expertise is essential to building good ML solutions, and ML expertise can drastically improve neuromarketing solutions too.


What the audience can learn:
- Why ‘cognitive ease’, ‘brand attention’ and ‘ad breakthrough’ are key to ad effectiveness
- The pros and cons of neuromarketing and ML-powered metrics for consumer insights
- How to create good (video) ad content that can draw and hold attention and activate the brand simultaneously

See the full agenda for September 29
See the full agenda for September 30

Register now »
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • At a glance
    • September 28
    • September 29
      • Brains versus Machine
      • VR & AR
      • Fonterra Case
      • Purpose Marketing
      • Cognitive Conflict
      • Creative Effectiveness
      • Effective Newsletters
      • Neuro Loyalty
      • Neuromarketing EXPO program
    • September 30
      • Biases
      • The Metaverse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Attention
      • Sample Size
  • Speakers
  • Digital Expo
  • News & Blog
  • Info
    • Pictures 2022
    • Videos
    • Previous Editions
    • Newsletter
    • Press
      • Photo Material
    • FAQ