Linda Couwenberg is a Ph.D. candidate in the Department of Marketing Management at Rotterdam School of Management, Erasmus University Rotterdam (The Netherlands). She holds a M.Sc. (Research) in Psychology from Leiden University. In collaboration with the Decision Neuroscience Lab at the Donders Institute for Brain Cognition and Behaviour (Centre for Cognitive Neuroimaging) she combines behavioral experiments with brain imaging methods. Linda investigates the neural processes underlying consumer decision-making and motivation.