Ashish currently leads the Optimisation Practice at Tesco Digital Product, driving strategy and shaping best in class data informed Product Performance and Customer Experience Optimisation through best practices and building maturity in A/B, MultiVariate Testing, UX, Personalisation, Lean Analytics, Cross-Channel & Cross Device (Online, Mobile & In-store), across all the verticals of the Tesco Group. Helping architect an integrated big data environment to build & leverage data science tools for enhancing real-time services and analytics.
He has a long standing academic research background in Artificial Intelligence, Machine Learning, Neuroscience, Statistics and Sociobiology. He continues to teach at the University and engage in academic research. More recently, Ashish has been working on Consumer Neuroscience, Cognitive Science, and using Data Science to understand Decision Systems and Influence Networks for Online/Offline Customer Behaviour. Creating frameworks and processes to effectively measure and deliver engaging products and continuous product development.
Ashish has previously worked as a Conversion Optimisation Specialist, Product Development of a Conversion Optimisation Tool, Big Data Analytics and Visualisation.