Neuromarketing World Forum
BERLIN 2022 | SEPTEMBER 28-30
  • Home
  • Agenda
  • Speakers
  • Sponsors
  • News & Blog
  • Info
  • Register

Day 2

Agenda

  • Pre-Conference Activities
  • September 29
  • September 30
    • Biases
    • The Metaverse
    • Neuro in Qual
    • Mood States
    • Cross-cultural ads
    • Neuro & Senses
    • Real-time EEG
    • Sample Size
  • Agenda
  • /
  • September 30
Program Friday, September 30, 2022
9:15 Welcome back
Gesa Lischka, Managing Director of the agency KOCHSTRASSE™
NEW NEURO APPLICATIONS
9:30 Biases in Using Digital Voice Assistants
• Which biases are a risk in using digital voice assistants in online environments?
• How can neuro tools and surveys combined give valuable strategic direction?
• What are general consequences for using AI tools for shopping support?
Gaia Rancati, Assistant Professor, Middle Tennessee State University
10:00Neuromarketing in VR: Experiments in the Metaverse
• How to conduct experiments using VR and neuromarketing tools
• How can these tools be implemented to investigate sustainability or health decision-making?
Nikki Leeuwis, Researcher, Unravel Research
10:30Neuro in Qualitative and In-Home applications
• New opportunities for incorporating neuro tools in new research contexts
• Best practices in visualizing neuro data to help facilitate research conversations
• Incorporating neuro measures in focus groups, structured interviews, and in-home/natural habitats

Elissa Moses, Managing Partner and Co-Founder of HARK Connect
 11:00 Coffee break
EMOTIONS AND MOODS IN PRODUCT DEVELOPMENT AND MARKETING
12:00Measuring Mood States
• How a Randomised Trial (RCT) design can be applied to new product R&D
• Considerations with commercially-run randomized trials
• Recommendations for future research in this area
David Rosenstein, Co-founder, Neural Sense™
12:30 Cross-cultural Applications of Emotion Measurement
• How to map emotional words across languages and cultures
• An empirical framework where different complex emotional constructs can be measured and compared.
• Consequences for global brands
Manuel Garcia-Garcia, Global lead of Neurosciences, Ipsos
 13:00Lunch 
NEUROMARKETING & SENSES
14:00Your Nose Knows More Than You Think
• Online neuromarketing for olfactory studies
• How to adapt technological solutions to ever-changing conditions
• Advantages of using the reaction time method for scent testing
Małgorzata Jakubowska, Data Specialist, NEUROHM
14:30Real-Time Emotion Estimation with EEG
• The scientific basis of the emotional efficacy of fragrances
• Measuring arousal, valence, and preference with real-time EEG
• Recent business examples and exciting implications for the audience
Gusang Kwon, Researcher, Amorepacific R&I Center
15:00Coffee break
THE TAKE-AWAYS: PRACTICAL LESSONS FROM SCIENCE AND BUSINESS
15:30Deciding on the sample size in EEG
• Setting the sample size depending on the metric of interest and goal of the study
• The importance of reliability in neuromarketing research
• Insight gained from a large dataset which has notable implications for both vendors and clients of neuromarketing services
Ale Smidts, Marketing Research Professor, RSM Erasmus University
16:00Bridging the Gap between Science and Business:
• From 'lessons' and 'insights' to new creative approaches 
• Do's and don'ts: creative creating with the brain in mind
Speaker to be announced
16:30 Wrap-up, the announcement of the 2023 destination
Start networking drinks: 16:40

Register Now

« Conference day 1 
« Pre-conference activities
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • Pre-Conference Activities
    • September 29
      • Brains versus Machine
      • VR & AR
      • Fonterra Case
      • Purpose Marketing
      • Cognitive Conflict
      • Creative Effectiveness
      • Effective Newsletters
      • Neuro Loyalty
    • September 30
      • Biases
      • The Metaverse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Sample Size
  • Speakers
  • Sponsors
    • Opportunities
  • News & Blog
  • Info
    • Videos
    • Previous Editions
    • Newsletter
    • Press
      • Photo Material
    • FAQ
  • Register
    • 5 Reasons to Attend the Neuromarketing World Forum