Neuromarketing World Forum
LOS ANGELES, MARCH 2024
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Day 2

Agenda

  • At a glance
  • September 28
  • September 29
  • September 30
    • Biases
    • The Metaverse
    • Neuro in Qual
    • Mood States
    • Cross-cultural ads
    • Neuro & Senses
    • Real-time EEG
    • Attention
    • Sample Size
  • Agenda
  • /
  • September 30
Program Friday, September 30, 2022
8:30Registration / doors open
9:00 Welcome back
Gesa Lischka, Managing Director of the agency KOCHSTRASSE™
NEW NEURO APPLICATIONS
9:15 Biases in Using Digital Voice Assistants
• Which biases are a risk in using digital voice assistants in online environments?
• How can neuro tools and surveys combined give valuable strategic direction?
• What are the general consequences of using AI tools for shopping support?
Gaia Rancati, Assistant Professor, Middle Tennessee State University
9:45Neuromarketing in VR: Experiments in the Metaverse
• A trigger to think about the future of VR/AR technologies
• How to conduct VR experiments in combination with neuromarketing tools

• How can these tools be implemented to investigate sustainability or health decision-making?
Nikki Leeuwis, Researcher, Unravel Research
10:15Neuro in Qualitative and In-Home applications
• New opportunities for incorporating neuro tools in new research contexts
• Best practices in visualizing neuro data to help facilitate research conversations
• Incorporating neuro measures in focus groups, structured interviews, and in-home/natural habitats

Elissa Moses, Managing Partner and Co-Founder of HARK Connect
 10:45 Coffee break
EMOTIONS AND MOODS IN PRODUCT DEVELOPMENT AND MARKETING
11:15Measuring Mood States
• How a Randomised Trial (RCT) design can be applied to new product R&D
• Considerations with commercially-run randomized trials
• Recommendations for future research in this area
Ashraf Vahed, Researcher and Data Engineer, Neural Sense
11:45 Cross-cultural Applications of Emotion Measurement
• How to map emotional words across languages and cultures
• An empirical framework where different complex emotional constructs can be measured and compared.
• Consequences for global brands
Manuel Garcia-Garcia, Global lead of Neurosciences, Ipsos
 12:15Lunch 
NEUROMARKETING & SENSES
13:15Your Nose Knows More Than You Think
• Online neuromarketing for olfactory studies
• How to adapt technological solutions to ever-changing conditions
• Advantages of using the reaction time method for scent testing
Małgorzata Jakubowska, Data Specialist, NEUROHM
13:45Real-Time Emotion Estimation with EEG
• The scientific basis of the emotional efficacy of fragrances
• Measuring arousal, valence, and preference with real-time EEG
• Recent business examples and exciting implications for the audience
Gusang Kwon, Researcher, Amorepacific R&I Center
14:15Coffee break
PRACTICAL LESSONS FROM SCIENCE AND BUSINESS
14:45 Measuring Attention to Drive Sales
• The meaning and implications of 'customer attention' in practice
• What is the link between attention and sales?
• How Mars uses attention as a content optimization tool
Sorin Patilinet, Global Marketing Insights Director, Mars
15:15Deciding on the sample size in EEG
• Setting the sample size depending on the metric of interest and goal of the study
• The importance of reliability in neuromarketing research
• Insight gained from a large dataset which has notable implications for both vendors and clients of neuromarketing services
Ale Smidts, Marketing Research Professor, RSM Erasmus University
15:45 Wrap-up & the announcement of the next destination

16:00Networking drinks

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  • Home
  • Agenda
    • At a glance
    • September 28
    • September 29
      • Brains versus Machine
      • VR & AR
      • Fonterra Case
      • Purpose Marketing
      • Cognitive Conflict
      • Creative Effectiveness
      • Effective Newsletters
      • Neuro Loyalty
      • Neuromarketing EXPO program
    • September 30
      • Biases
      • The Metaverse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Attention
      • Sample Size
  • Speakers
  • Digital Expo
  • News & Blog
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