Below is the old agenda - to get an impression of the talks and topics (if you like the talks, you can order the complete package of NMWF Berlin videos for 49.50 euros).
New agenda will be announced early November.
Example Agenda day 2 (Berlin 2022 edition)
« Conference day 1
« Pre-conference activities
New agenda will be announced early November.
Example Agenda day 2 (Berlin 2022 edition)
| 8:30 | Registration / doors open |
| 9:00 |
Welcome back Gesa Lischka, Managing Director of the agency KOCHSTRASSE™ |
| NEW NEURO APPLICATIONS | |
| 9:15 |
Biases in Using Digital Voice Assistants
• Which biases are a risk in using digital voice assistants in online environments? • How can neuro tools and surveys combined give valuable strategic direction? • What are the general consequences of using AI tools for shopping support? Gaia Rancati, Assistant Professor, Middle Tennessee State University |
| 9:45 | Neuromarketing in VR: Experiments in the Metaverse • A trigger to think about the future of VR/AR technologies • How to conduct VR experiments in combination with neuromarketing tools • How can these tools be implemented to investigate sustainability or health decision-making? Nikki Leeuwis, Researcher, Unravel Research |
| 10:15 | Neuro in Qualitative and In-Home applications • New opportunities for incorporating neuro tools in new research contexts • Best practices in visualizing neuro data to help facilitate research conversations • Incorporating neuro measures in focus groups, structured interviews, and in-home/natural habitats Elissa Moses, Managing Partner and Co-Founder of HARK Connect |
| 10:45 | Coffee break |
| EMOTIONS AND MOODS IN PRODUCT DEVELOPMENT AND MARKETING | |
| 11:15 | Measuring Mood States • How a Randomised Trial (RCT) design can be applied to new product R&D • Considerations with commercially-run randomized trials • Recommendations for future research in this area Ashraf Vahed, Researcher and Data Engineer, Neural Sense |
| 11:45 |
Cross-cultural Applications of Emotion Measurement
• How to map emotional words across languages and cultures • An empirical framework where different complex emotional constructs can be measured and compared. • Consequences for global brands Manuel Garcia-Garcia, Global lead of Neurosciences, Ipsos |
| 12:15 | Lunch |
| NEUROMARKETING & SENSES | |
| 13:15 | Your Nose Knows More Than You Think • Online neuromarketing for olfactory studies • How to adapt technological solutions to ever-changing conditions • Advantages of using the reaction time method for scent testing Małgorzata Jakubowska, Data Specialist, NEUROHM |
| 13:45 | Real-Time Emotion Estimation with EEG • The scientific basis of the emotional efficacy of fragrances • Measuring arousal, valence, and preference with real-time EEG • Recent business examples and exciting implications for the audience Gusang Kwon, Researcher, Amorepacific R&I Center |
| 14:15 | Coffee break |
| PRACTICAL LESSONS FROM SCIENCE AND BUSINESS | |
| 14:45 |
Measuring Attention to Drive Sales • The meaning and implications of 'customer attention' in practice • What is the link between attention and sales? • How Mars uses attention as a content optimization tool Sorin Patilinet, Global Marketing Insights Director, Mars |
| 15:15 | Deciding on the sample size in EEG • Setting the sample size depending on the metric of interest and goal of the study • The importance of reliability in neuromarketing research • Insight gained from a large dataset which has notable implications for both vendors and clients of neuromarketing services Ale Smidts, Marketing Research Professor, RSM Erasmus University |
| 15:45 |
Wrap-up & the announcement of the next destination |
| 16:00 | Networking drinks |
« Conference day 1
« Pre-conference activities