Neuromarketing World Forum
Los Angeles (Hollywood) March 20-21, 2024
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Day 2

Agenda

  • Last Year's Agenda
  • Day 1 (last year)
  • Day 2 (last year)
    • Biases
    • The Metaverse
    • Neuro in Qual
    • Mood States
    • Cross-cultural ads
    • Neuro & Senses
    • Real-time EEG
    • Attention
    • Sample Size
  • Agenda
  • /
  • Day 2 (last year)
Below is the old agenda - to get an impression of the talks and topics (if you like the talks, you can order the complete package of NMWF Berlin videos for 49.50 euros).

New agenda will be announced early November.

Example Agenda day 2 (Berlin 2022 edition)
8:30Registration / doors open
9:00 Welcome back
Gesa Lischka, Managing Director of the agency KOCHSTRASSE™
NEW NEURO APPLICATIONS
9:15 Biases in Using Digital Voice Assistants
• Which biases are a risk in using digital voice assistants in online environments?
• How can neuro tools and surveys combined give valuable strategic direction?
• What are the general consequences of using AI tools for shopping support?
Gaia Rancati, Assistant Professor, Middle Tennessee State University
9:45Neuromarketing in VR: Experiments in the Metaverse
• A trigger to think about the future of VR/AR technologies
• How to conduct VR experiments in combination with neuromarketing tools

• How can these tools be implemented to investigate sustainability or health decision-making?
Nikki Leeuwis, Researcher, Unravel Research
10:15Neuro in Qualitative and In-Home applications
• New opportunities for incorporating neuro tools in new research contexts
• Best practices in visualizing neuro data to help facilitate research conversations
• Incorporating neuro measures in focus groups, structured interviews, and in-home/natural habitats

Elissa Moses, Managing Partner and Co-Founder of HARK Connect
 10:45 Coffee break
EMOTIONS AND MOODS IN PRODUCT DEVELOPMENT AND MARKETING
11:15Measuring Mood States
• How a Randomised Trial (RCT) design can be applied to new product R&D
• Considerations with commercially-run randomized trials
• Recommendations for future research in this area
Ashraf Vahed, Researcher and Data Engineer, Neural Sense
11:45 Cross-cultural Applications of Emotion Measurement
• How to map emotional words across languages and cultures
• An empirical framework where different complex emotional constructs can be measured and compared.
• Consequences for global brands
Manuel Garcia-Garcia, Global lead of Neurosciences, Ipsos
 12:15Lunch 
NEUROMARKETING & SENSES
13:15Your Nose Knows More Than You Think
• Online neuromarketing for olfactory studies
• How to adapt technological solutions to ever-changing conditions
• Advantages of using the reaction time method for scent testing
Małgorzata Jakubowska, Data Specialist, NEUROHM
13:45Real-Time Emotion Estimation with EEG
• The scientific basis of the emotional efficacy of fragrances
• Measuring arousal, valence, and preference with real-time EEG
• Recent business examples and exciting implications for the audience
Gusang Kwon, Researcher, Amorepacific R&I Center
14:15Coffee break
PRACTICAL LESSONS FROM SCIENCE AND BUSINESS
14:45 Measuring Attention to Drive Sales
• The meaning and implications of 'customer attention' in practice
• What is the link between attention and sales?
• How Mars uses attention as a content optimization tool
Sorin Patilinet, Global Marketing Insights Director, Mars
15:15Deciding on the sample size in EEG
• Setting the sample size depending on the metric of interest and goal of the study
• The importance of reliability in neuromarketing research
• Insight gained from a large dataset which has notable implications for both vendors and clients of neuromarketing services
Ale Smidts, Marketing Research Professor, RSM Erasmus University
15:45 Wrap-up & the announcement of the next destination

16:00Networking drinks

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      • Brains versus Machine
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    • Day 2 (last year)
      • Biases
      • The Metaverse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Attention
      • Sample Size
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