Program Friday, September 30, 2022
« Conference day 1
« Pre-conference activities
| 8:30 | Registration / doors open |
| 9:00 |
Welcome back Gesa Lischka, Managing Director of the agency KOCHSTRASSE™ |
| NEW NEURO APPLICATIONS | |
| 9:15 |
Biases in Using Digital Voice Assistants
• Which biases are a risk in using digital voice assistants in online environments? • How can neuro tools and surveys combined give valuable strategic direction? • What are the general consequences of using AI tools for shopping support? Gaia Rancati, Assistant Professor, Middle Tennessee State University |
| 9:45 | Neuromarketing in VR: Experiments in the Metaverse • A trigger to think about the future of VR/AR technologies • How to conduct VR experiments in combination with neuromarketing tools • How can these tools be implemented to investigate sustainability or health decision-making? Nikki Leeuwis, Researcher, Unravel Research |
| 10:15 | Neuro in Qualitative and In-Home applications • New opportunities for incorporating neuro tools in new research contexts • Best practices in visualizing neuro data to help facilitate research conversations • Incorporating neuro measures in focus groups, structured interviews, and in-home/natural habitats Elissa Moses, Managing Partner and Co-Founder of HARK Connect |
| 10:45 | Coffee break |
| EMOTIONS AND MOODS IN PRODUCT DEVELOPMENT AND MARKETING | |
| 11:15 | Measuring Mood States • How a Randomised Trial (RCT) design can be applied to new product R&D • Considerations with commercially-run randomized trials • Recommendations for future research in this area Ashraf Vahed, Researcher and Data Engineer, Neural Sense |
| 11:45 |
Cross-cultural Applications of Emotion Measurement
• How to map emotional words across languages and cultures • An empirical framework where different complex emotional constructs can be measured and compared. • Consequences for global brands Manuel Garcia-Garcia, Global lead of Neurosciences, Ipsos |
| 12:15 | Lunch |
| NEUROMARKETING & SENSES | |
| 13:15 | Your Nose Knows More Than You Think • Online neuromarketing for olfactory studies • How to adapt technological solutions to ever-changing conditions • Advantages of using the reaction time method for scent testing Małgorzata Jakubowska, Data Specialist, NEUROHM |
| 13:45 | Real-Time Emotion Estimation with EEG • The scientific basis of the emotional efficacy of fragrances • Measuring arousal, valence, and preference with real-time EEG • Recent business examples and exciting implications for the audience Gusang Kwon, Researcher, Amorepacific R&I Center |
| 14:15 | Coffee break |
| PRACTICAL LESSONS FROM SCIENCE AND BUSINESS | |
| 14:45 |
Measuring Attention to Drive Sales • The meaning and implications of 'customer attention' in practice • What is the link between attention and sales? • How Mars uses attention as a content optimization tool Sorin Patilinet, Global Marketing Insights Director, Mars |
| 15:15 | Deciding on the sample size in EEG • Setting the sample size depending on the metric of interest and goal of the study • The importance of reliability in neuromarketing research • Insight gained from a large dataset which has notable implications for both vendors and clients of neuromarketing services Ale Smidts, Marketing Research Professor, RSM Erasmus University |
| 15:45 |
Wrap-up & the announcement of the next destination |
| 16:00 | Networking drinks |
« Conference day 1
« Pre-conference activities