Neuromarketing World Forum
LOS ANGELES, MARCH 2024
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Friday, september 24

Agenda

  • At a glance
  • September 28
  • September 29
  • September 30
Sensates on the Skin: a Touchy Subject
Friday, September 24 - Main Stage

Over the years, there’s been much talk about the effectiveness of visual stimuli. We’ve touched on fragrances and even imagined how a taste sounds. This year, Jonathan Jacobs takes a closer look at sensory stimuli (the sense of touch) and the importance of how a product feels on the skin in building a connection with the consumer.

Jonathan presents a groundbreaking consumer neuroscience study performed in China, evaluating the acceptance of a cream containing an ingredient that produces a warming effect a few minutes after application to the skin. Did consumers warm to the product? Join Jonathan during the NMWF, and find out!

What the audience can learn:

- How Symrise concurrently performed EEG, GSR, and eye-tracking to evaluate the consumer response to sensory stimuli in a cosmetic product
-  Insights into the results of the study, explanations for these findings, and implications for product development

See full agenda on Thursday, September 23
See full agenda on Friday, September 24

Register now »

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