Jonathan graduated from the University of Oxford with a first class honors Master of Mathematics degree. He has worked as a lecturer at Republic Polytechnic where he has developed and taught modules in Mathematics and Computing, Economics, Business Statistics and Quantitative Research Methods. Driven by his interest in the commercial application of his research, he joined his long time collaborators, the Consumer & Market Insight Team at Symrise Asia Pacific, where he now focuses on integrating a variety of neuroscience methods along with traditional consumer research in order to guide fragrance and cosmetic ingredient development. Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.