How to Optimize Collaboration Between Practitioners and Academics in Neuromarketing Research?
Friday March 15, 09:45 am - Main Stage
Friday March 15, 09:45 am - Main Stage
Practitioners
and academics in neuromarketing research have different interests, timelines
and goal posts for success. How do we transcend these barriers? And why should
we? In this talk, Caroline
Yoon discusses the practical challenges in collaboration between
industry and academia, and gives us examples of research agendas that satisfy
the requirements of both.
What the audience can learn:
- How the gap between industry and academia serves as a
barrier to collaboration
- How neuromarketing research would benefit from
transcending these barriers
- Opportunities for research agendas of mutual interest