How to Optimize Video Ads for Every Platform?
Thursday March 14, 15:30 - Main Stage
Mobile advertising is growing, requiring significant investment by advertisers. What can marketers learn about how consumers engage with digital/mobile advertising? Mars teamed up with Nielsen Consumer Neuroscience to understand how neuroscience measures of attention, emotion and memory processing of advertising on TV relate to consumer behaviors on the small screen (mobile).
Melanie E. Bednar & Megan Belden will share insights from big and small screen measures, and what drives behavioral outcomes for digital and mobile.
What the audience can learn:
• Better understanding of the relationship between branding and memory activation
• What works and doesn't work across screens
• How to optimize cross-platform, cross-screen size campaigns
Thursday March 14, 15:30 - Main Stage
Mobile advertising is growing, requiring significant investment by advertisers. What can marketers learn about how consumers engage with digital/mobile advertising? Mars teamed up with Nielsen Consumer Neuroscience to understand how neuroscience measures of attention, emotion and memory processing of advertising on TV relate to consumer behaviors on the small screen (mobile).
Melanie E. Bednar & Megan Belden will share insights from big and small screen measures, and what drives behavioral outcomes for digital and mobile.
What the audience can learn:
• Better understanding of the relationship between branding and memory activation
• What works and doesn't work across screens
• How to optimize cross-platform, cross-screen size campaigns