Neuromarketing World Forum
Los Angeles (Hollywood) March 20-21, 2024

Call for Submissions



HOLLYWOOD 2024 | THEME: “LOOK AT ME”

Spotlighting the Personalized 'Self' in the Future of Neuromarketing

The 11th Neuromarketing World Forum 2024, themed "Look at Me" – takes a deep dive into the hyper-personalized marketing era. Explore the paradox of AI-driven personalization, the role of attention measurement, and the importance of understanding consumers beyond data points. We welcome you to navigate the fascinating intersection of science and storytelling, where the spotlight is on the unique, demanding consumer. Engage with this new paradigm in the thrilling landscape of Hollywood, the land of dreams, where watching and being watched reign supreme.

Themed 'Look at Me', the 2024 Neuromarketing World Forum seeks speakers who can illuminate how neuromarketing can enable us to deeply understand and respond to consumers' unique desires and behaviors. We're interested in insights into empathy-driven strategies, attention measurement, and practical methods to translate this intricate understanding into authentic engagement and superior customer experiences.

Submit your 2024 Neuromarketing World Forum presentation proposal today! Proposals must be submitted together with a short video before September 21 to office@nmsba.com

Possible topics include (but are not limited to):

  • The Role of Attention Measurement in Enhancing Consumer Engagement
  • "Look at Me": How Neuromarketing Can Unearth Hidden Consumer Needs
  • Harnessing AI for Individualized Consumer Experiences
  • Overcoming the Paradox: Building Authentic Connections through AI Understanding and Responding to the Unique Consumer: A Neuromarketing Perspective
  • The Shift from Demographics to Psychographics: Catering to Individual Desires
  • Empathy in Marketing: Going Beyond Data Points to Understand the Consumer
  • Truly Balancing Personalization and Privacy: Ethical Considerations in Neuromarketing and AI
  • Case Studies of How Neuromarketing Helped Creating Successful Hyper-Personalized Marketing Campaigns

Important

  • All proposals and presentations must be in English
  • The organization does not pay for travel, hotel, or meals for conference speakers
  • Registration fees are waived for conference speakers for the day of the speech

Proposal Guidelines

The proposal consists of a text and a short video (e.g., made with your phone)

1. Proposal Text

The text should be no longer than 500 words (one A4), and saved as a pdf. Within these 500 words, please include:

KEYWORDS: Keyword set: choose a few words that clearly describe the main idea of your work
TITLE: Preferred presentation title
SUMMARY: Summary/content outline of max of 75 words and a detailed description
SCIENCE: Short background on the scientific validity of the idea
LEARNING OBJECTIVES: What the audience can learn
NEWS VALUE: Why the topic is new, exciting, and needs to be included on the NMWF agenda
BIO: A short bio of the presenter and organization

2. Proposal Video

The video should be no longer than one minute. The suggested presenter pitches the main idea of the presentation to the program committee. In this way we would like to check the presentation skills and the main ‘idea’ behind the talk: does it make us crave for more?
Note that the technical quality of the video is not a criterium for acceptance or not. A phone recording is good enough.

Consider that:

  • The background of the audience will vary in background and experience
  • New and own work and ideas have the preference
  • There is a strong preference for solo speakers
  • There is a fine for using pictures of icebergs as a metaphor for conscious and subconscious decision-making ;-)

Proposal Evaluation Criteria

The program committee will evaluate and select proposals according to the following criteria:
Quality of Submission: All proposals must have clear objectives and a detailed content description. Priority will be given to proposals where speakers and presentation titles are fully identified, original data or novel work will be presented, and a broad debate will be encouraged.
News Value: Proposals focusing on "hot" topics in neuromarketing, behavioral economics, and consumer neuroscience have a preference.
Proof of Presentation Skills: The program committee will do everything they can to check the presentation skills of the proposed presenter.
Deadline: The submission deadline is September 21, 2023, after which the program committee will review all proposals. All submitters will be notified about the status of their proposal by the end of October.

Please send your proposal (text and a downloadable version of the video) before September 21 to office@nmsba.com