How to Turn Neuro Data into Measures that Address Client Needs?
Friday March 15, 11:45 am - Main Stage
Friday March 15, 11:45 am - Main Stage
This
talk addresses one of the most relevant questions in consumer neuroscience for
business: how do we make neuro-measurements meaningful and relevant to
decision-making for clients? Davide
Baldo illustrates Ipsos’ process towards creating new kinds of neuro
data for EEG, Biometrics and Facial Coding, and transforming data sets into
actionable measurements. Using a number of case examples, he discusses recent
work on - for example - testing ‘Super Scores’, the impact of mood on
advertising, and machine learning for metric creation.
What the audience can learn:
- New ways of measuring consumer response
- How to transform output into measures that address
client needs