In Neuro We Trust?
Neuro’s Reliability in Testing Digital Ads
Thursday, September 23 - Main Stage
As digital advertising has risen to prominence, companies are increasingly relying on neuroscience to connect with consumers. With any research – but especially with research that informs such high-stakes decisions – it’s important to know how reliable the measures are. How certain can we be that our test results are not simply statistical noise?
Brendan Murray (iMotions) and Julia Trabulsi (Facebook) answer exactly that question. Exploring an easy, open-source tool to help researchers test the reliability of their results, they remove some of the mystique surrounding the interpretation of neuromarketing data. In this presentation, you will learn new ways of thinking about your research and to make sure you are making the best advertising decisions possible!
What the audience can learn:
- The importance of understanding how reliable your data is
- How to think about – and interpret – data differently
- How to avoid costly incorrect decisions in ad testing
See full agenda on Thursday, September 23
See full agenda on Friday, September 24
Register now »
Neuro’s Reliability in Testing Digital Ads
Thursday, September 23 - Main Stage
As digital advertising has risen to prominence, companies are increasingly relying on neuroscience to connect with consumers. With any research – but especially with research that informs such high-stakes decisions – it’s important to know how reliable the measures are. How certain can we be that our test results are not simply statistical noise?
Brendan Murray (iMotions) and Julia Trabulsi (Facebook) answer exactly that question. Exploring an easy, open-source tool to help researchers test the reliability of their results, they remove some of the mystique surrounding the interpretation of neuromarketing data. In this presentation, you will learn new ways of thinking about your research and to make sure you are making the best advertising decisions possible!
What the audience can learn:
- The importance of understanding how reliable your data is
- How to think about – and interpret – data differently
- How to avoid costly incorrect decisions in ad testing
See full agenda on Thursday, September 23
See full agenda on Friday, September 24
Register now »