Neuromarketing World Forum
BERLIN 2022 | SEPTEMBER 28-30
  • Home
  • Agenda
  • Speakers
  • Sponsors
  • News & Blog
  • Info
  • Register

Thursday, March 14

Agenda

  • Pre-Conference Activities
  • Conference 29/9
  • Conference 30/9
How to Onboard Neuroscience into Your Business?
Friday March 15, 15:30 - Main Stage 

In this presentation, Marianne McLaughlin and Danny O’Toole will take us on the journey of how New Balance was transformed from consumer neuroscience skeptic to neuroscience champion by questioning the status quo and pushing boundaries. They will share several examples of how they applied neuroscience across multiple touchpoints in the on-going race for better insights - and why they aren’t looking back.

What the audience can learn:
- How Nielsen’s patented ad compression algorithm captures high potential segments to optimize campaign creatives
- How to inform taking risks with your brand without being risky
- How to build best practices and onboard neuroscience into your business

Download the full Neuromarketing World Forum agenda
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • Pre-Conference Activities
    • Conference 29/9
      • Brains versus Machine
      • VR & AR
      • Fonterra Case
      • Purpose Marketing
      • Cognitive Conflict
      • Creative Effectiveness
      • Effective Newsletters
      • Neuro Loyalty
    • Conference 30/9
      • Biases
      • The Meta-verse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Sample Size
  • Speakers
  • Sponsors
    • Opportunities
  • News & Blog
  • Info
    • Videos
    • Previous Editions
    • Newsletter
    • Press
      • Photo Material
    • FAQ
  • Register
    • 5 Reasons to Attend the Neuromarketing World Forum