Friday March 15, 10:15 am - Main Stage
What queue setting is most effective for impulse buying? To answer this question, Maurizio Mauri studied 36 subjects exposed to a real-life context at a food & beverage point in a movie theater. Participants experienced two different queue settings, while wearing eye-tracking glasses synchronized with skin conductance bracelets.
This study demonstrates how we can use portable solutions to measure reactions in real-world situations. By learning about levels of engagement and visual attention to ‘impulse items’ (packaged popcorn, chips, etc.), Maurizio discovered which setting has the best purchase performance for impulse buying. Join him to find out the results!
What the audience can learn:
- How to combine eye-tracking with skin conductance
- How to conduct neuromarketing research in real-world scenarios
- Which queue setting performs better for impulse buying: ‘snake’ or ‘straight-line’